Marketing Manager

3 days ago

Navi Mumbai, Maharashtra, India Zenplus Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role & responsibilities

  • Plan, execute, and manage all offline marketing campaigns (print, radio, OOH, activations, events, etc.).
  • Collaborate with creative and production teams to develop impactful ATL/BTL collateral.
  • Manage vendor relationships and negotiate contracts for events, signage, and promotional materials.
  • Track campaign performance and ROI through measurable KPIs.
  • Build and maintain strong relationships with media outlets, journalists, and influencers
  • Draft and distribute press releases, media kits, and pitch stories to secure press coverage
  • Coordinate and manage PR events, press conferences, and speaking engagements.
  • Monitor media coverage and report on PR performance metrics.
  • Develop integrated marketing plans in alignment with business objectives and seasonal trends.
  • Work closely with internal teams (digital, brand, product, sales) to ensure message consistency.
  • Identify partnership opportunities for co-branded offline initiatives or media tie-ups.
  • Conduct market research to understand offline consumer behavior and preferences.

Preferred candidate profile

  • Strong network in media, agencies, and event organizations
  • Creative thinker with a strategic mindset.
  • Passion for storytelling and building brand narratives.

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