Marketing Manager
4 days ago
Role & responsibilities
- Plan, execute, and manage all offline marketing campaigns (print, radio, OOH, activations, events, etc.).
 - Collaborate with creative and production teams to develop impactful ATL/BTL collateral.
 - Manage vendor relationships and negotiate contracts for events, signage, and promotional materials.
 - Track campaign performance and ROI through measurable KPIs.
 - Build and maintain strong relationships with media outlets, journalists, and influencers
 - Draft and distribute press releases, media kits, and pitch stories to secure press coverage
 - Coordinate and manage PR events, press conferences, and speaking engagements.
 - Monitor media coverage and report on PR performance metrics.
 - Develop integrated marketing plans in alignment with business objectives and seasonal trends.
 - Work closely with internal teams (digital, brand, product, sales) to ensure message consistency.
 - Identify partnership opportunities for co-branded offline initiatives or media tie-ups.
 - Conduct market research to understand offline consumer behavior and preferences.
 
Preferred candidate profile
- Strong network in media, agencies, and event organizations
 - Creative thinker with a strategic mindset.
 - Passion for storytelling and building brand narratives.
 
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