Marketing Manager

DesignationMarketing ManagerTeam/DepartmentMarketingBusiness & LocationEHL- Navi MumbaiReporting toManaging Director/ Domestic Marketing HeadPurposeTo achieve targeted profitable sales of Everest Holovisions Limited, Narrow web products in India. To ensure maintaining customer relationship with existing customers & developing new customers. Achieving the given targets within expense budget limits, leading the effort of developing new areas of sales. Meeting customer needs by providing and launching range of products and ensuring timely, cost effective, error-free execution of customer ordersDimensionsPeople RelatedDirectSales & Marketing team,IndirectR&D team, & Logistics teamFinancial - Sales Turnover: ~ Rs 4000Lac and increasingOthersIndian Market - All India, Number of channel partners: ~10, Maximum sales B2BNo. of Products > 10Operating EnvironmentHolography & Hologram Indian market is growing at a healthy pace. Indian market is fiercely competitive with Installed capacities are exceeding the demand. Being a high value product there is resistance in using the product, even though having numerous benefits. Due to the competitive scenario, retaining of customers become difficult. Also finding a new customer is difficult. Therefore, one has to be always on their toes.In India lot of brand owners small or big wants to improvise on their packaging to increase the visibility & stop the forged & spurious products. Therefore, incumbent is expected to work lot on business development. The knowledge & links with FMCG & Pharma sector is important.Incumbent is expected to be technically strong & with the help of EHL technical team should be able to resolve customer's issues.Principal Accountabilities & ResponsibilitiesAchieving targeted salesNegotiating and booking orders at best possible realizations.Identifying & meeting Brand ownersDeveloping new customersCreating a funnel of new customers & new segmentsExecutes product – market strategies for developing, sustaining and expanding EHL volumes in Domestic marketIncrease penetration through new applications, and launching new productsGiving ideas for new products, collecting customer needsArranging new product trials, approvals and launch of the same.Increase in profitability of businessSelecting of customer & products which gives maximum profit.Working Capital control of the companyKeeping a track & reduction of FGControl of receivables.Knowledge management, Market Information & Brand Image buildingCollecting and sharing market information of customers & competitors.New products/ new brand owners coming in the marketLearning, Educating & TrainingBuilding team work through enhancing skill & Knowledge of team members & selfWorking RelationshipsInternal: Plant head/ PPC/Logistics/QC/F&A/Technical & service team-For production planning, dispatches, resolving customer issues, enhancing own knowledge, & new product development & customer satisfaction.Brand Owners: R&D & Packaging development team, QC, Vendor development & sourcing team. Plant people who are actual users. Finance team for contracts & paymentsIndustry Experts & Consultants: For new developments.Challenges/Complexity of JobMarket seeding and growth in wake of adding customers & market. Maintaining excellent relationship with customers and securing orders with profitable margins.Smooth and uninterrupted running of plant by getting continuous flow of orders each machine wise.Managing Product mix & Market Mix for ensuring profitability & booking the plant.Controlling receivables.Continues adding new customersDecision Making BoundariesThe incumbent takes decisions related to booking of orders, within the approved price band.Recommendations for reductions in prices beyond specified levels are put up to the Management with details of reason for price reduction & reason of taking the customer in company's fold & long-term impact on the company.Position SpecificationsEducational Qualification(Minimal Required)Graduate & BBA/ MBADuration & nature of past experience required(Minimal Required)3~5 years of experience in marketing in B2B industry- Printing/ PackagingCompetencies/ SkillsCommunication, Negotiation, Command in Local & English language Leadership, Self Motivated,