Media Planning
2 weeks ago
Job Title: Senior Manager – Media Planning & Buying
Location: Hyderabad
Experience: 6–10 Years
We are looking for a Senior Manager with strong experience in media planning & buying across TV, Radio, Print, OOH, and Digital. The ideal candidate should have hands-on expertise in developing integrated media strategies, negotiating with media vendors, and delivering effective campaigns aligned with client objectives.
Key Responsibilities:
- Lead end-to-end media planning & buying across offline and digital channels
- Develop strategic media plans using BARC/TAM and digital analytics tools
- Manage vendor negotiations, rate benchmarking, and inventory planning
- Oversee campaign execution, delivery, and optimization
- Present media strategies, reports, and insights to clients
- Collaborate with creative, digital, and client servicing teams
- Manage junior planners and ensure quality output
Required Skills
- 6–10 years of experience in a media agency
- Strong knowledge of media math (BARC, TAM, GRP, CPRP, reach, frequency, affinity), and media planning tools
- Experience in TV planning is a must; additional experience in Print/Radio/OOH is a plus.
- Analytical mindset with the ability to interpret datasets.
- Strong communication and presentation skills.
Job Type: Full-time
Pay: ₹80, ₹90,000.00 per month
Work Location: In person
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