Sales & Marketing - Real Estate

Job Title: Sales & Marketing Head - Real Estate

Department: Sales & Marketing

Reporting To: Managing Director

Location: Sithalapakkam, Chennai (On-site)

Pay Range: ₹60,000 – ₹80,000 per month

Job Type: Full-time

Position Overview

The Sales & Marketing Head will lead the company's sales and marketing functions for plotted development projects. This role is responsible for driving revenue growth, achieving sales targets, and ensuring strong brand visibility through effective marketing strategies. The ideal candidate will possess leadership skills, real estate sales expertise, and the ability to manage teams and campaigns end-to-end.

Key ResponsibilitiesSales Leadership

• Develop and implement monthly and quarterly sales strategies to achieve area and revenue targets.
• Lead, mentor, and monitor the performance of the sales team (Sales Manager, Executives, and CRM).
• Conduct regular sales meetings, performance reviews, and training sessions.
• Manage the complete sales lifecycle — from lead generation to site visits, bookings, and registration.
• Coordinate with banks for home loan tie-ups and ensure timely disbursement of buyer loans.

Marketing & Branding

• Plan and execute integrated marketing campaigns (digital, outdoor, and on-ground).
• Work with the digital marketing team to design social media campaigns, paid ad strategies, and lead generation funnels.
• Oversee the creation of marketing materials such as brochures, creatives, and videos to maintain brand consistency.
• Organize property launches, site visits, and promotional events to increase project visibility.

Market Research & Strategy

• Conduct competitor analysis and market research to track trends and buyer preferences.
• Recommend effective pricing strategies, offers, and sales schemes.
• Identify potential micro-markets and opportunities for business expansion.

Team Management

• Train and motivate sales staff in product knowledge, negotiation, and closing techniques.
• Ensure effective use of CRM tools for lead tracking and pipeline management.
• Collaborate with Admin, Legal, and Design teams to ensure smooth operations and document readiness.

Reporting & Analytics

• Maintain real-time dashboards for sales performance, lead conversion, and marketing ROI.
• Prepare and present weekly/monthly MIS reports to management.
• Use data insights to suggest strategic improvements in sales and marketing processes.

Key Skills & Competencies

• Proven track record in achieving real estate sales targets (preferably in plotted developments or residential layouts).
• Strong leadership, communication, and negotiation skills.
• Ability to plan and execute both sales and marketing strategies effectively.
• Proficiency in CRM tools, Excel, and marketing analytics.
• Creative mindset with a data-driven approach.

Qualifications & Experience

• Bachelor's or Master's degree in Marketing / Business Administration / Real Estate Management.
• 10–20 years of experience in Sales & Marketing, including at least 10 years in a leadership role.
• Experience in real estate plotted development or residential project sales is mandatory.
• Fluency in English and Tamil is essential.

Key Performance Indicators (KPIs)

• Monthly sales (sqft) vs target achievement.
• Lead-to-conversion ratio and site visit-to-booking performance.
• Customer satisfaction and referral rate.
• Marketing ROI and cost per qualified lead.
• Team productivity and retention.

Benefits

• Cell phone reimbursement
• Paid sick leave
• Provident Fund (PF)

Contact Person: Prem Kumar

Work Location: On-site, Sithalapakkam, Chennai

Job Type: Full-time

Pay: ₹60, ₹80,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person