SME – SaaS Marketing

2 weeks ago

Coimbatore, Tamil Nadu, India Zigsaw Full time ₹ 10,00,000 - ₹ 20,00,000 per year

Roles, Responsibilities, And Duties / Tasks That Define The Role 4–8 years of experience in digital marketing for HRMS or HCM - related SaaS products. Convert marketing strategy into an actionable marketing calendar within the stipulated budget,prioritizing activities that accelerate Trial-to-Paid Conversion. Apply multi-channel digital marketing experience, focusing on B2B SaaS products across the "Awarenessto Advocacy" lifecycle, with a keen focus on logo acquisitions and Cost of Acquisition (CoCA). Possess expertise in using digital marketing tools like automation platforms, email tools, social media properties, and advanced analytics, integrating them into automated workflows. Execute marketing programs by seamlessly collaborating with the shared services team (Content,Graphics, Data, Web Tech). Maintain Accountability for Demo Signups (where applicable) and the final Logo Acquisition volume for Product. Be highly Data and Analytics savvy to track funnel performance, drop-off points, and run continuous optimization experiments**.Must-Have Skil**ls Expert in SaaS product marketing with full cycle marketing experience (Aware -> Advocate/ Discover -&Deligh**t).Good To Have**Skills Proven accountability for achieving logo acquisition targets and a demonstrated obsession withoptimizing the Cost of Customer Acquisition(CoCA). Expert-level proficiency in setting up and managing end-to-end campaigns within a full MarTech Stack(MAP, CRM, Analytics, Paid Platforms like Google Ads/LinkedIn). Proven accountability for achieving logo acquisition targets and a demonstrated obsession withoptimizing the Cost of Customer Acquisition(CoCA). Expert-level proficiency in setting up and managing end-to-end campaigns within a full MarTech Stack(MAP, CRM, Analytics, Paid Platforms like Google Ads/LinkedIn).

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