Content Writer

1 week ago

Coimbatore, Tamil Nadu, India HiView Full time

is looking for a
sharp, versatile Content Writer
who can turn complex
AI-driven supply chain and SaaS solutions
into clear, engaging, and persuasive stories.

You will work closely with Product, Marketing, Design, and Engineering teams to create content that
informs, educates, and converts
, spanning blogs, case studies, web copy, product explainers, and campaign assets.

This role is ideal for someone who understands both
technology and customer psychology
and can adapt writing style across technical explainers, marketing content, and brand communication.

Key Responsibilities

Content Creation

  • Develop high-quality, SEO-optimized content: blogs, whitepapers, case studies, landing pages, email campaigns, product sheets, and social media posts.
  • Translate complex concepts in
    AI/ML, predictive analytics, forecasting, automation, and supply chain visibility
    into content that resonates with decision-makers.
  • Create compelling copy for product launches, marketing campaigns, and sales enablement materials.

Messaging & Brand Voice

  • Work with product and marketing teams to craft messaging aligned with product positioning and HiView's brand language.
  • Maintain consistency in tone, terminology, and storytelling across all touchpoints.
  • Support leadership content (LinkedIn posts, announcements, event-related messaging) when needed.

Research & Thought Leadership

  • Research industry trends, customer use cases, and competitive landscape.
  • Produce narratives that strengthen HiView's voice in
    supply chain, logistics, and AI-driven SaaS
    .

Cross-Team Collaboration

  • Collaborate with design and video teams to develop scripts, taglines, and creative copy for multimedia content.
  • Work with SMEs (Product Architects, Data Engineers) to translate technical details into customer-centric insights.

Skills & Qualifications

  • 4 - 5 years
    of experience as a Content Writer, SaaS Writer, Technical Writer, or Marketing Copywriter.
  • Strong understanding of
    B2B SaaS, AI/ML, automation, or supply chain technologies
    (or ability to learn quickly).
  • Excellent writing, editing, and storytelling skills with clarity and precision.
  • Experience producing both long-form and short-form content across multiple formats.
  • Familiarity with SEO best practices, keyword research, and basic analytics-driven content optimization.
  • Ability to translate technical features into relatable customer benefits.
  • Strong collaboration skills and experience working with product, marketing, and design teams.

Preferred

  • Experience in
    Supply Chain SaaS
    , Logistics Tech, AI-driven software
  • Understanding of marketing funnels and buyer journey mapping.

What to Expect at HiView

  • Opportunity to help shape the voice of a fast-growing
    AI-powered supply chain intelligence brand
    .
  • Work closely with a creative, collaborative team building industry-first solutions.
  • Exposure to real-world SaaS marketing, product strategy, and global enterprise use cases.
  • A supportive environment that values clarity, curiosity, and high-quality storytelling.

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