Digital Marketing Specialist

2 days ago

Noida Sector DelhiNCR, India QFS Management Systems Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Job Description: Digital Marketing Specialist

QFS Management System LLP, a leading certification body, seeks a dynamic Digital Marketing Executive to drive online lead generation and brand awareness. The ideal candidate will possess a strong understanding of digital marketing channels and be proficient in LinkedIn management, email marketing, and lead generation strategies.

Responsibilities

  • Develop and execute digital marketing campaigns to generate high-quality leads and increase brand visibility.
  • Manage and optimize social media platforms (LinkedIn, Facebook, Twitter, Instagram) to engage with the target audience and build a strong online community.
  • Create engaging content (blog posts, articles, Social media posts, email campaigns) to educate and inform the target audience about ISO certification and QFS services.
  • Develop and implement email marketing campaigns to nurture leads and convert them into customers.
  • Utilize CRM and marketing automation tools to manage leads and track campaign performance.
  • Conduct A/B testing and analyze campaign performance to optimize results.
  • Stay up-to-date with the latest digital marketing trends and best practices.
  • Collaborate with the sales team to ensure effective lead qualification and handover.

Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in digital marketing, with a focus on social media and lead generation.
  • Strong understanding of SEO, SEM, and email marketing.
  • Proficiency in social media management tools and CRM software.
  • Excellent written and communication skills.
  • Strong analytical and data-driven mindset.
  • Ability to work independently and as part of a team.

Preferred Qualifications

  • Experience in the B2B marketing sector.
  • Experience with LinkedIn & Email and other marketing analytics tools.

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