Manager, APAC Social Media and Communications

About Payoneer

Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world's underserved businesses to a rising global economy. We're a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 countries and territories.

By taking the complexity out of the financial workflows–including everything from global payments and compliance to multi-currency and workforce management, to providing working capital and business intelligence–we give businesses the tools they need to work efficiently worldwide and grow with confidence.

Opportunity for Impact: Reporting to the VP of Communications, you'll shape and execute Payoneer's organic social media strategy across Asia Pacific, while also supporting internal and external communications as needed. You will partner closely with local communications, brand and marketing teams to build a cohesive, engaging, and measurable social presence. You'll establish and oversee the APAC social content calendar, help manage regional agency partners, and help shape Payoneer's voice on social platforms relevant in APAC such as LinkedIn, Instagram, Facebook, X, YouTube, and others. This role is ideal for someone who thrives at the intersection of strategy and execution—someone who is creative, collaborative, globally minded, and deeply passionate about social media's role in driving brand and business impact.

Role and Responsibilities:

APAC Strategy and Social Leadership

• Develop and implement Payoneer's APAC organic social media strategy, ensuring alignment with brand and business priorities.

• Collaborate with the global team to adapt content for APAC relevance within legal and regulatory guidelines.

• Create and maintain the APAC editorial calendar, coordinating key campaigns, and storytelling moments.

• Stay ahead of platform trends, emerging tools, and best practices—bringing fresh ideas and testing new formats

Content Development and Engagement

• Partner with internal teams – including global comms/marketing/creative/SEO, product, and employer brand to produce compelling, social-first content that highlights our brand, customers, and impact.

• Manage day-to-day execution across APAC accounts, with a focus on consistency, quality, and relevance.

• Guide real-time engagement, social listening, and community interaction in partnership with regional teams.

• Work closely with Customer Support team to ensure timely escalation and resolution of customer complaints, inquiries, or negative sentiment on social and community platforms.

• Support thought leadership and executive visibility on social, particularly on LinkedIn.

Cross-Functional and Paid Alignment

• Collaborate with performance marketing to align organic and paid strategies for greater reach and results.

• Partner with internal communications, employer brand, and customer teams to amplify campaigns and initiatives.

• Ensure messaging is consistent and well-coordinated across social, web, email, and other external-facing channels. Governance, Analytics, and Optimization

• Define KPIs and track performance, sharing regular insights and recommendations with stakeholders.

• Monitor brand safety, ensure governance, and manage social escalation protocols when needed.

Agency and Regional Team Collaboration

• Help manage APAC social media agencies and provide strategic guidance to ensure local execution aligns with global goals.

• Coordinate with global to drive consistency and knowledge sharing among APAC teams.

• Support campaign planning and post-campaign analysis across markets.

Qualifications

• 10+ years of experience in social media strategy, digital content, or brand communications—ideally in B2B, fintech, regulated, or platform-based industries.

• Strong grasp of global social media trends, platform dynamics, and how to engage professional and entrepreneurial audiences.

• Experience managing multi-market campaigns, working with agencies, and leading content programs.

• Excellent writing, editing, and storytelling skills, with a sharp eye for brand voice and tone.

• Analytical mindset with experience using social performance data to refine strategy and report impact.

• Confident collaborator who thrives in cross-functional, fast-paced environments.

• Organized, proactive, and able to manage multiple priorities with attention to detail.

• Bachelor's degree in communications, marketing, or a related field.

If you're ready to lead a global social media strategy that connects with entrepreneurs and small businesses around the world, we'd love to hear from you

The Payoneer Ways of Working

Act as our customer's partner on the inside

Learning what they need and creating what will help them go further.

Do it. Own it.

Being fearlessly accountable in everything we do.

Continuously improve

Always striving for a higher standard than our last.

Build each other up

Helping each other grow, as professionals and people.

If this sounds like a business, a community, and a mission you want to be part of, apply today.

We are committed to providing a diverse and inclusive workplace. Payoneer is an equal opportunity employer, and all qualified applicants will receive consideration for employment no matter your race, color, ancestry, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. If you require reasonable accommodation at any stage of the hiring process, please speak to the recruiter managing the role for any adjustments. Decisions about requests for reasonable accommodation are made on a case-by-case basis.