Digital Marketing Strategist

Job Description for Marketing Specialist – Advanced Healthcare Funnel Builder

Position: Marketing Specialist – Advanced Healthcare Funnel Builder

Location: Remote

Job Mode: Full-Time

Notice Period: Immediate Joiner Preferred

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Position Overview

We are seeking an experienced and data-driven Marketing Specialist with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution. This is not a simple media buying role — we require a strategic marketer with a deep understanding of funnel architecture, healthcare consumer psychology, and performance marketing.

The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.

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Key Responsibilities

1. Paid Advertising Strategy & Execution

•    Plan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.

•    Conduct in-depth keyword research, audience segmentation, and competitive analysis.

•    Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.

•    Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.

2. Funnel Architecture & Development

•    Design and implement complete digital marketing funnels using GoHighLevel.

•    Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.

•    Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.

•    Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.

3. Content & Creative Collaboration

•    Collaborate with designers, video editors, and copywriters to create persuasive, compliant, and patient-focused marketing assets.

•    Develop compelling healthcare-oriented messaging that educates, engages, and converts.

4. Data Analysis & Reporting

•    Analyze campaign and funnel performance metrics to make data-driven optimizations.

•    Produce weekly and monthly reports highlighting KPIs and actionable insights.

5. Compliance & Healthcare Industry Awareness

•    Ensure all campaigns meet local laws, HIPAA regulations, and platform-specific healthcare advertising guidelines.

•    Maintain ethical advertising practices and safeguard patient privacy.

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Qualifications & Skills

Required: 

- Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns. 

- Proven track record of building complete digital funnels that consistently convert. 

- Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages). 

- Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager). 

- Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. 

- Excellent grasp of CRO (Conversion Rate Optimization) principles.

Preferred: 

- Healthcare industry marketing experience. 

- Knowledge of HIPAA-compliant marketing. 

- Familiarity with SEO, retargeting, and omnichannel marketing strategies. 

- Experience promoting high-value, cash-pay healthcare services.

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Performance Metrics

Success in this role will be measured by: - 

- Cost per Lead (CPL) within target range. 

- Conversion Rate from lead to booked appointment. 

- Return on Ad Spend (ROAS). 

- Funnel completion rate and automation efficiency.