Marketing and Social Media Manager

4 days ago

Mumbai, Maharashtra, India Weekday AI Full time

This role is for one of the Weekday's clients

Min Experience: 4 years

Location: Mumbai

JobType: full-time

We are looking for a creative and strategic Marketing and Social Media Manager to strengthen brand presence and lead end-to-end social media initiatives. The ideal candidate will bring 4–5 years of experience working with established consumer or lifestyle brands, a strong command of short-form content production (especially reels and video storytelling), and a proven ability to grow and engage online communities.

Requirements
Key Responsibilities

Social Media Management
Drive brand visibility and community engagement across Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.

Content Creation
Conceptualize, script, and produce engaging short-form video content, including reels and product-focused storytelling pieces.

Strategy & Campaign Execution
Plan and manage monthly content calendars, trend-driven campaigns, and influencer partnerships to support marketing objectives.

Analytics & Performance Tracking
Monitor platform analytics to measure engagement, reach, and conversion impact; optimize content strategy using data insights.

Cross-Team Collaboration
Work closely with designers, photographers, videographers, and product teams to ensure cohesive brand representation and high-quality deliverables.

Community Engagement
Respond to comments, messages, and audience interactions to build a responsive and loyal digital community.

Requirements
  • 4–5 years of hands-on experience in marketing or social media management for consumer or lifestyle brands.
  • Proven track record managing official brand social media accounts and delivering content that drives engagement and conversions.
  • Strong skills in creating and editing short-form video content (Reels, Shorts, etc.).
  • Understanding of social media platforms, algorithms, trends, and performance metrics.
  • Excellent communication, organizational, and creative problem-solving abilities.
  • Based in or able to work from Mumbai.
Benefits & Work Culture
  • Opportunity to build and shape the digital identity of a fast-growing brand.
  • Creative freedom and room to experiment with new ideas.
  • Collaborative and supportive work environment.
  • Competitive compensation.
Skills

Social Media Management | Content Creation | Short-Form Video Production | Reels | Instagram | Facebook | YouTube | Brand Strategy | Community Management

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