Social Media Marketing Manager

3 days ago

Mumbai, Maharashtra, India Vitalpro Consumer Pvt Ltd Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Company Description

Vitalpro Consumer Pvt Ltd is a pioneer in India's hospitality sector, dedicated to redefining culinary artistry through innovative food and beverage experiences. As the creators of Saffron & Mishri and 224 Craftery, Vitalpro blends traditional Indian flavors with global inspirations to craft premium products. Saffron & Mishri pays tribute to India's rich heritage with modernized traditional sweets, while 224 Craftery combines international chocolate-making expertise with Indian flavors. With a focus on quality, creativity, and hyper-personalized engagement, Vitalpro aims to elevate food culture in India by blending simplicity, sophistication, and innovation. Joining Vitalpro offers not just a career but a transformative journey focused on personal growth and excellence.

Role Description

This is a full-time, on-site role for a Social Media Marketing Manager based in Mumbai. The role involves developing and executing effective social media strategies and campaigns to elevate brand visibility and engagement. Responsibilities include managing social media platforms, creating and optimizing engaging content, analyzing performance metrics, running targeted digital marketing campaigns, and identifying growth opportunities. Collaboration with other teams to align content strategies with company goals is also a key aspect of this role.

Qualifications

  • Proficiency in Social Media Marketing and Social Media Optimization (SMO)
  • Strong skills in Communication, both written and verbal
  • Experience in Content Strategy and creating cohesive branding campaigns
  • Knowledge and expertise in Digital Marketing techniques and tools
  • Proven ability to analyze social media metrics and develop data-driven strategies
  • Experience managing social media platforms for brands in an agency environment is preferred
  • Bachelor's degree in Marketing, Communications, or a related field
  • Passion for creativity and innovation within the food and beverage industry

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