Social Media Marketing Manager

1 week ago

Mumbai, Maharashtra, India IZI Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Company Description

At
IZI
, we are revolutionizing the world of consumer drones with cutting-edge technology and innovative design. Our mission is to become the ultimate destination for gadgets that offer premium features without the premium price tag. We are passionate about excellence and committed to empowering users to turn everyday moments into extraordinary experiences.

Join our dynamic team and play a vital role in shaping the future of technology

(Website: )

Job Title:
Social Media Marketing Manager

Location:
Mumbai, Maharashtra.

Job Summary

We are seeking a dynamic and results-driven Social Media Marketing Manager to lead our marketing efforts at IZI. This role will be pivotal in shaping and executing innovative marketing strategies that enhance brand visibility and drive business growth.

Key Responsibilities


•
Marketing Strategy Development:
Lead the development and execution of comprehensive marketing strategies across ATL, BTL, and TTL channels to achieve business objectives and drive brand growth.


•
Media Buying and Campaign Optimization:
Oversee all media buying activities, optimizing campaigns for maximum ROI and effective budget allocation.


•
Influencer Marketing:
Manage influencer marketing initiatives to enhance brand awareness and engagement.


•
Social Media Management:
Enhance social media engagement through strategic content creation and management. Utilize platforms such as Meta (Facebook, Instagram), and others. Direct Online Reputation Management (ORM) efforts to uphold and enhance brand reputation.


•
Content Creation and Coordination:
Coordinate video shoots and storyboard creation to develop compelling content for various marketing channels. Collaborate with graphic designers to ensure cohesive visual storytelling across all marketing materials.


•
Public Relations and Communications:
Supervise public relations efforts, including the development of press releases and media outreach strategies to promote brand visibility and reputation. Manage email marketing campaigns, focusing on content strategy and audience engagement.


•
Press Release and Media Outreach:
Create and distribute press releases that effectively communicate brand news and initiatives. Build and maintain relationships with key media contacts to secure coverage.

Requirement & Qualification


• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.


• Minimum 3 years of experience in marketing, with a strong focus on strategic planning and execution.


• Proven experience in social media marketing, influencer marketing, and public relations.


• Excellent leadership, communication, and project managementskills.

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