Team Lead Digital Marketing
4 days ago
Team Lead – Digital Marketing
Location
: Kochi (Cigma Medical Coding Academy)
Salary Range
: ₹30,000 – ₹35,000 per month
Experience Required
: 3–5 years
Role Overview
As the Team Lead – Digital Marketing, you'll drive growth across online and offline channels, manage marketing for multiple branches, and lead strategic initiatives to boost student engagement and enrollments.
What You'll Own and Deliver:
1. Strategic Digital & Offline Marketing
- Build and execute comprehensive digital marketing strategies across social media, email, SEO/SEM, and paid platforms.
Complement digital efforts with effective offline tactics—events, local promotions, partnerships to drive awareness and leads.
Branch-Level Coordination
Lead marketing activities for all
3
Cigma branches—ensuring consistent brand positioning and messaging.Localize campaigns and provide tactical support per branch to meet targets.
Social Media & Content Leadership
Curate and create engaging content tailored to platforms like Facebook, Instagram, LinkedIn, etc.
Maintain editorial calendars, manage content schedules, and sustain active social presence.
Lead Generation & Optimization
Implement inbound and acquisition campaigns to generate quality leads (digital and event-based).
Continually optimize funnel performance—from lead capture through conversion—using data-driven insights.
Performance Tracking & Reporting
Produce actionable Meta (Facebook/Instagram) performance reports, monitor ROI, and KPIs.
Develop marketing dashboards—campaign ROI, lead volume vs. cost, channel performance—to guide decision-making.
Growth & Innovation Goals
Increase monthly lead generation by XX% (define internally).
- Improve social media engagement and conversion from content.
- Ensure a consistent pipeline of inquiries for all three branches through well-targeted campaigns.
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