Team Lead Digital Marketing

4 days ago

Cochin, Kerala, India Cigma Medical Coding Academy Full time ₹ 3,60,000 - ₹ 4,20,000 per year

Team Lead – Digital Marketing
Location
: Kochi (Cigma Medical Coding Academy)

Salary Range
: ₹30,000 – ₹35,000 per month

Experience Required
: 3–5 years

Role Overview
As the Team Lead – Digital Marketing, you'll drive growth across online and offline channels, manage marketing for multiple branches, and lead strategic initiatives to boost student engagement and enrollments.

What You'll Own and Deliver:
1. Strategic Digital & Offline Marketing

  • Build and execute comprehensive digital marketing strategies across social media, email, SEO/SEM, and paid platforms.

  • Complement digital efforts with effective offline tactics—events, local promotions, partnerships to drive awareness and leads.

  • Branch-Level Coordination

  • Lead marketing activities for all
    3
    Cigma branches—ensuring consistent brand positioning and messaging.

  • Localize campaigns and provide tactical support per branch to meet targets.

  • Social Media & Content Leadership

  • Curate and create engaging content tailored to platforms like Facebook, Instagram, LinkedIn, etc.

  • Maintain editorial calendars, manage content schedules, and sustain active social presence.

  • Lead Generation & Optimization

  • Implement inbound and acquisition campaigns to generate quality leads (digital and event-based).

  • Continually optimize funnel performance—from lead capture through conversion—using data-driven insights.

  • Performance Tracking & Reporting

  • Produce actionable Meta (Facebook/Instagram) performance reports, monitor ROI, and KPIs.

  • Develop marketing dashboards—campaign ROI, lead volume vs. cost, channel performance—to guide decision-making.

  • Growth & Innovation Goals

  • Increase monthly lead generation by XX% (define internally).

  • Improve social media engagement and conversion from content.
  • Ensure a consistent pipeline of inquiries for all three branches through well-targeted campaigns.

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