Marketing Executive
4 days ago
- 1. Lead Generation & ProspectingResearch and identify potential clients in target industries (e.g., fashion brands , appreals , FMCG , real estate , hospitals etc. )
- Develop a database of decision-makers and key contacts at prospect companies.
- Use tools like LinkedIn, industry directories, and CRM platforms for outreach.
- Attend industry events, trade shows, and networking meets to generate leads.
- 2. Client Outreach & PitchingInitiate contact via email, cold calling, LinkedIn, or networking.
- Set up and conduct introductory meetings or calls with prospective clients.
- Understand the client's business needs, advertising pain points, and objectives.
- Prepare and present tailored agency capabilities decks or proposals.
- Collaborate with the creative and strategy teams to prepare customized proposals.
- Develop pitch documents, presentations, and marketing solutions based on client needs.
- Ensure timely follow-up after presentations and proposal submissions.
- 4. Relationship BuildingBuild and maintain strong relationships with potential clients even if not converted immediately.
- Follow up consistently and share agency work/case studies that may be relevant to the prospect.
- Serve as a liaison between the client and internal teams during the pre-sales stage.
- 5. Market Research & Competitor AnalysisAnalyze market trends, client behaviors, and competitor strategies.
- Identify gaps in the market where the agency can position itself as a solution.
- ProvideWork with creative, digital, media buying, and strategy teams to understand agency offerings.
- Ensure proper communication of client requirements internally for proposal creation.
- Coordinate brainstorming sessions for new client campaigns or pitch ideas.
- 7. Performance Tracking & ReportingMaintain records of outreach activities, client meetings, and conversions.
- Track conversion rates, cost per lead/client, and other KPIs.
- Prepare periodic reports for leadership on new client acquisition progress.
- 8. Brand PromotionPromote the agency's brand across digital platforms through thought leadership, case studies, or campaigns.
- Suggest PR, social media, or event participation opportunities to enhance visibility.
- feedback to the strategy team to develop better acquisition campaigns.
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