Marketing Executive

4 days ago

Koramangala, Karnataka, India Elios Full time ₹ 9,00,000 - ₹ 12,00,000 per year
  • 1. Lead Generation & ProspectingResearch and identify potential clients in target industries (e.g., fashion brands , appreals , FMCG , real estate , hospitals etc. )
  • Develop a database of decision-makers and key contacts at prospect companies.
  • Use tools like LinkedIn, industry directories, and CRM platforms for outreach.
  • Attend industry events, trade shows, and networking meets to generate leads.
  • 2. Client Outreach & PitchingInitiate contact via email, cold calling, LinkedIn, or networking.
  • Set up and conduct introductory meetings or calls with prospective clients.
  • Understand the client's business needs, advertising pain points, and objectives.
  • Prepare and present tailored agency capabilities decks or proposals.
  • Collaborate with the creative and strategy teams to prepare customized proposals.
  • Develop pitch documents, presentations, and marketing solutions based on client needs.
  • Ensure timely follow-up after presentations and proposal submissions.
  • 4. Relationship BuildingBuild and maintain strong relationships with potential clients even if not converted immediately.
  • Follow up consistently and share agency work/case studies that may be relevant to the prospect.
  • Serve as a liaison between the client and internal teams during the pre-sales stage.
  • 5. Market Research & Competitor AnalysisAnalyze market trends, client behaviors, and competitor strategies.
  • Identify gaps in the market where the agency can position itself as a solution.
  • ProvideWork with creative, digital, media buying, and strategy teams to understand agency offerings.
  • Ensure proper communication of client requirements internally for proposal creation.
  • Coordinate brainstorming sessions for new client campaigns or pitch ideas.
  • 7. Performance Tracking & ReportingMaintain records of outreach activities, client meetings, and conversions.
  • Track conversion rates, cost per lead/client, and other KPIs.
  • Prepare periodic reports for leadership on new client acquisition progress.
  • 8. Brand PromotionPromote the agency's brand across digital platforms through thought leadership, case studies, or campaigns.
  • Suggest PR, social media, or event participation opportunities to enhance visibility.
  • feedback to the strategy team to develop better acquisition campaigns.

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