Digital Marketing Specialist

10 hours ago

Lucknow, Uttar Pradesh, India XRM Labs Full time US$ 60,000 - US$ 1,20,000 per year

Job Title: Digital Marketing Executive / Specialist

Location: Remote

Job Type: Full-time

About the Role We are looking for a creative, results-driven Digital Marketing professional to plan, execute, and optimize our online marketing campaigns. You will be responsible for driving brand awareness, generating leads, and increasing engagement through various digital platforms.

Key Responsibilities Develop, implement, and manage digital marketing strategies across platforms (Google, Facebook, LinkedIn, etc.)

Plan and execute SEO/SEM, email marketing, social media campaigns, and display advertising Create engaging content for website, blog, and social channels Manage and grow the companys social media presence Monitor campaign performance and prepare analytical reports (Google Analytics, Meta Insights, etc.)

Stay updated with the latest trends and tools in digital marketing Collaborate with design and content teams to ensure brand consistency Manage paid ad campaigns (PPC, Facebook Ads,LinkedIn Ads) Optimize campaigns to maximize ROI and conversions.

Requirements-

Bachelors degree in Marketing, Communications, or related field. Must have IT Industry 13 years of experience in Digital Marketing (Freshers with skills can also apply).

Strong knowledge of SEO, Google Ads, and social media marketing Experience with marketing automation tools and analytics platforms Good understanding of content creation and copywriting Creative thinking with problem-solving skills Strong communication and teamwork abilities.Preferred Skills Knowledge of Canva, Photoshop, or other design tools Basic video editing skills Understanding of email marketing platforms (Mailchimp, HubSpot, etc.)

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