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Digital Marketing Specialist
2 weeks ago
Company Description
SWA SOFTECH PVT. LTD., a new venture of Smart Web Arts, has been working since 2008 with more than 1000+ satisfied clients. As a leading software and mobile app development company, we offer comprehensive digital solutions to meet the needs of diverse industries. Our commitment to quality and customer satisfaction drives us to deliver innovative and effective technology solutions for our clients.
Role Description
This is a full-time on-site role located in Lucknow for a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for planning and executing online marketing strategies, managing social media platforms, analyzing web traffic using web analytics tools, and optimizing campaigns to increase brand awareness and engagement. The specialist will also create and curate content for various digital channels, collaborate with cross-functional teams, and stay updated on digital marketing trends and technologies.
Qualifications
- Social Media Marketing and Online Marketing skills
- Digital Marketing and Web Analytics skills
- Strong Communication skills
- Ability to design and implement effective digital marketing strategies
- Experience in content creation and management
- Proficiency in using digital marketing tools and platforms
- Knowledge of the latest digital marketing trends and best practices
- Bachelor's degree in Marketing, Communications, or a related field
- Previous experience in a similar role is a plus