Sr. Application Engineer- Bearing and Automotive

Job Description: Sr. Application Engineer / Territory Head GBT Bearing and Automotive

Position: West Territory Head Bearing and Automotive Vertical

Grade: 6B

Location: Ahmedabad

Department: Sales

Reporting to: National Sales Head Bearing and Wind and dotted line reporting to Regional manager West Automotive.

Responsibilities

Business Development & Sales Strategy

• Identify and develop new business opportunities for specialty lubricants in the Bearing and Automotive industries across Gujarat.
• Formulate and execute strategic sales plans to achieve revenue and market share targets.
• Actively seek out new sales opportunities through cold calling, networking, industry events, and digital platforms.
• Conduct thorough market research to assess industry trends, competition, and customer needs.

Customer Relationship Management & Technical Consultation

• Engage with key decision-makers, OEMs, and end-users in the bearing and automotive sectors to build and strengthen long-term relationships.
• Conduct technical discussions and recommend suitable lubricant solutions based on customers' operational requirements.
• Demonstrate the value proposition of products by showcasing their technical benefits and cost savings potential.
• Address customer concerns, handle objections, and provide prompt solutions to enhance customer satisfaction.

Channel Management & Sales Operations

• Develop and manage sales through channel partners to optimize coverage and service efficiency.
• Work closely with sales support and planning teams to ensure product availability and smooth order fulfillment.
• Monitor sales performance, track key metrics, and implement corrective actions as needed.
• Capture customer visits, sales opportunities, and relevant reports in the CRM tool for tracking and forecasting.

Market Intelligence & Competition Benchmarking

• Analyze competitive products and market trends in the automotive and bearing segments to identify growth opportunities.
• Provide inputs for product improvement and new product development based on customer feedback and market research.
• Participate in industry exhibitions, trade shows, and technical conferences to enhance brand visibility and knowledge-sharing.

Compliance & Collaboration

• Ensure adherence to company policies, HSE (Health, Safety & Environment), and quality standards.
• Work collaboratively with internal teams, including technical, R&D, and marketing, to drive business growth.
• Provide regular sales reports, forecasts, and market insights to senior management.

Skills & Personal Attributes

• Strong technical acumen with an ability to understand and explain lubrication solutions.
• Excellent communication and interpersonal skills in English, Hindi, and regional West Indian languages (Gujarati and Marathi preferred).
• Proficiency in relationship building, negotiation, and sales planning.
• High level of personal accountability, strategic thinking, and decision-making ability.
• Self-motivated, goal-oriented, and capable of working independently as well as in a team.

Competencies & Qualifications

Essential:

• 4+ years of relevant sales or application engineering experience in industrial lubricants, automotive, or bearing sectors.
• Experience in managing sales through channel partners and direct B2B sales.
• Bachelor's degree in mechanical / automotive engineering or related technical field.
• MBA in Marketing / Sales (preferred).
• Ability to travel extensively across West India and nationally as required.
• Hands-on experience with CRM tools, sales forecasting, and pipeline management.

Desired:

• Previous additional experience in market research, product benchmarking, or product development.
• Strong understanding of lubrication requirements in automotive components and high-performance bearings.