Social media and Brand Executive

2 weeks ago

Gurgaon Sector Gurugram Haryana, India EventGraphia Full time ₹ 3,60,000 - ₹ 5,40,000 per year

Job Summary:

The Social Media and Marketing Executive for EventGraphia will be responsible for crafting and executing marketing strategies that highlight our brand's unique storytelling through wedding photography. This role demands a blend of creativity, a deep understanding of wedding & social media trends, and proficiency in digital marketing to drive engagement, generate leads, and enhance our brand's online presence.

Key Responsibilities:

  • Strategy Development:
  • Develop and implement a comprehensive social media strategy tailored to attract engaged couples, wedding planners, and other industry stakeholders.
  • Stay up-to-date with wedding industry trends and incorporate them into our social media and marketing strategies.
  • Identify target demographics, including engaged couples, newlyweds, and families, to tailor content and campaigns that resonate with their needs and desires.
  • Content Creation & Management:
  • Create, curate, and manage all published content (including treading & engaging reels, , wedding stories,client testimonials, and behind-the-scenes footage) on social media platforms.
  • Work closely with the photography team to select and showcase the best images and videos from weddings, ensuring they align with brand aesthetics.
  • Design and maintain a content calendar that aligns with key wedding seasons, holidays, and special events.
  • Community Management:
  • Engage with our online community by responding to inquiries, comments, and messages from potential clients
  • Cultivate relationships with wedding influencers, bloggers, and other key figures in the wedding industry.
  • Monitor and respond to reviews on social media and other platforms, ensuring high customer satisfaction and a positive brand image.

Campaign Management: Analytics & Reporting: Branding & Awareness:

  • Plan and execute targeted social media campaigns, including paid ads, giveaways, and collaborations with wedding vendors & influemcers
  • Collaborate with the photography team to create campaigns around specific wedding styles, themes, or photography packages.
  • Track and report on the success of campaigns, focusing on lead generation, engagement, and brand visibility.
  • Analyze social media performance using tools like Instagram Insights, etc., to optimize future content and campaigns.
  • Provide regular reports on social media activities, focusing on metrics that align with business goals such as client inquiries and bookings.
  • Use insights from data to refine marketing strategies and content to better connect with our target audience.
  • Ensure consistent brand messaging across all social media platforms, reflecting our commitment to capturing authentic, emotional wedding moments.
  • Increase brand visibility by creatively showcasing our portfolio and client experiences through various digital channels.
  • Highlight client testimonials, unique wedding stories, and successful shoots to build trust and brand loyalty

Job Type: Full-time

Pay: ₹30, ₹45,000.00 per month

Benefits:

  • Flexible schedule

Work Location: In person

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