Product Campaigns Manager

Please note that we will only be able to accept candidates who have the appropriate rights and documentation for employment in India.

Who We Are.

Axi is a leading global provider of margin and deliverable Foreign Exchange, Contracts for Difference (CFDs), and Financial Spread betting. Our business has evolved into a world-class, multifaceted brokerage with offices in six regions. With heavy investment in the latest trading technology, Axi seeks to offer the most comprehensive end-to-end trading experience available, servicing traders of all levels from beginners to institutional-level clients.

Let's talk about the cool stuff you do at Axi

The Product Campaigns Manager is responsible for driving the successful execution of targeted marketing campaigns that increase product awareness, adoption, and customer engagement. By translating product strategies and value propositions into compelling, multi-channel campaigns, this role plays a pivotal part in supporting customer acquisition, retention, and revenue growth goals. This role works at the intersection of product, marketing, and sales — translating product value propositions into impactful campaigns that resonate with our target audiences. Owning the end-to-end campaign lifecycle: from strategy, messaging, and planning to execution, optimization, and performance reporting.

Your EDGE Assignment/You Will

• Develop and execute multi-channel marketing campaigns to drive product awareness, adoption, and revenue growth.
• Translate product features and benefits into compelling customer-centric messaging and creative concepts.
• Collaborate with product managers, designers, content creators, and channel managers to bring campaigns to life.
• Manage campaign timelines, budgets, and deliverables to ensure timely and effective execution.
• Leverage data and customer insights to inform campaign strategies and audience targeting.
• Monitor and analyse campaign performance, providing actionable insights and recommendations for optimization.
• Test and iterate messaging, creatives, and media mix to improve engagement and conversion rates.
• Align closely with sales and customer success teams to ensure campaigns support pipeline growth and customer retention objectives.
• Support product launches with integrated go-to-market strategies.
• Maintain a clear understanding of market trends, customer needs, and competitive landscape to inform campaign development.
• Document campaign best practices, learnings, and playbooks for continuous improvement

Are you the one?

• Experience: 2–4 years in product marketing or campaign management, driving awareness, adoption, and retention.
• Domain Expertise: Background in FinTech, Crypto, or B2C tech preferred, with exposure to fast-paced product environments.
• Go-to-Market: Proven ability to plan and execute GTM strategies — from positioning and messaging to launch and performance tracking.
• Analytical Skills: Strong grasp of campaign analytics, product KPIs, and optimization techniques.
• Market Insight: Skilled in customer and competitive research to inform product messaging and campaign direction.
• Collaboration: Experience partnering with product, design, content, and sales teams for aligned launches.
• Storytelling: Ability to translate technical features into clear, engaging narratives for target audiences.
• Campaign Execution: Hands-on experience managing multi-channel campaigns across paid, owned, and earned media.
• Optimization: Proficient in A/B testing, funnel analysis, and tools like Google Analytics, Mixpanel, or HubSpot.
• Communication: Excellent written and verbal skills; able to simplify complex ideas.
• Mindset: Data-driven, creative, and adaptable in fast-moving environments.

Axi's bag of delights

• Competitive and attractive compensation.
• Extensive learning opportunities, such as professional training and certifications and soft skills development.
• 18 annual leave days per year.
• 12 sick days leave per year.
• Public holidays as declared by local government.
• Maternity leave as per law.
• Health Insurance. 

At Axi, we prioritise creating a workplace that upholds fairness and respect for all. We encourage every individual within our community to contribute towards a culture where everyone feels a sense of belonging and is treated with the dignity they deserve. We make all employment-related decisions—whether in hiring, compensation, training, performance reviews, or termination—based on merit and without bias, ensuring equal opportunities for everyone. We consciously work to identify and overcome any unconscious biases, with a commitment to fostering an inclusive environment where every employee and candidate feels genuinely welcomed and valued.

Please note that our organization works with recruitment agencies on a pre-approved basis only. A recruitment agency that wishes to submit candidate profiles or resumes for consideration must obtain prior written consent from our talent acquisition team. We do not accept unsolicited resumes from recruitment agencies, and we will not be responsible for any fees related to unsolicited resumes. Should we receive an unsolicited resume from a recruitment agency that does not have prior written consent, we will not be responsible for the payment any fees related to the recruitment of the candidate represented in the unsolicited resume.