Programmatic Campaign Manager

Description
Syneos Health is accelerator for life sciences innovation. Our work supports getting meaningful new medicines to patients faster, with greater positive impact. The Programmatic Campaign Manager supports our business goals by launching, managing and optimizing campaigns using programmatic demand-side platforms (DSPs) in support of our clients.

Job Responsibilities

• Expertise in Set up, traffic & manage programmatic campaigns across Campaign Manager 360 (Must Have)
• Manage complex setups in Adserver such as CM 360 and excellent knowledge in troubleshooting issues.
• Knowledge of Advanced reporting in CM 360 and detailed understanding of various offline reporting.
• Good Knowledge of Floodlight configuration and implementation on site level.
• Good knowledge managing of Social campaigns across the platforms
• Quality review of creative to ensuring technical specs are met and ads appear properly in the desired formats.
• In Depth experience on creating multiple campaigns, bulk placements, ads, 1x1 trackers in CM 360.
• Ability to traffic & manage campaigns in DSPs such as – data onboarding, A/B testing, rotation setup, tracking implementation, foresight in campaign structure to prepare for optimizations and success, setting bid strategies, etc. (Good to have)
• Manage pacing and evaluate performance to ensure KPI delivery, identify & implement optimizations, proactively make recommendations & provide campaign insights and evaluating at detailed levels including geographic areas, audiences and content (Good to have)
• Evaluate and deliver actionable audience insights and optimization-based insights per the cadence needed to enhance campaign strategy/goals (Good to have)
• Understand how to manage different kinds of goals and requirements (awareness, cost per action (CPA), viewability, brand safety).
• Understand how programmatic fits within media plans/objectives to develop/execute successful strategies.
• Mentor and coach junior team members across the business.

Qualification Requirements

• Min 3-5 years' experience on similar programmatic roles.
• Bachelor's Degree in a STEM field (Science, Technology, Engineering or Math).
• Experience working on at least two different self-service DSPs (e.g., DV 360, Trade Desk, Amobee, Xandr, Pulse point, Lasso).
• Strong experience in Excel, including pivot tables, chart making and manipulation of data sets for analysis.
• Proven analytical and problem-solving abilities, troubleshooting capabilities, and strong attention to detail.
• Experience with the Google Marketing Platform, including Tag setup (Google Tag Manager) and ad trafficking in Campaign Manager 360 (formerly DCM).
• Background in digital analytics and/or audience data management platforms (Google Analytics or Adobe), as well as how to use these tools in paid media campaigns
• Experience as a programmatic trader setting up and managing campaign tactics such as location targeting (geo-fencing), data targeting, contextual targeting and 3rd party audience targeting.
• Trafficking display and video creatives in at least two ad servers.
• Experience setting bid strategies across RTB and PMP (private, preferred, guaranteed) inventory.
• Interpreting campaign data and providing strategic recommendations to client services.
• Strategies and tactics across all channels including but not limited to Display, Video, Native, Audio, Connected TV, and more.
• Proven ability to manage multiple campaigns at a time while still paying strict attention to detail.
• Basic knowledge of html and JavaScript is a bonus.

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn't align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Why Syneos Health Communications?
We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we're uniquely poised to predict what's next and respond to the market's demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.

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