Campaign Manager
31 minutes ago
Responsibilities:
- Strategize, launch, test, and optimize performance marketing campaigns on Google Ads (mandatory) and Facebook ads (mandatory)
- Own and drive the KPIs and work towards achieving monthly and quarterly goals on performance channels.
- Generate insights and reports from ad platforms and utilize them to optimize the campaigns on a daily, weekly, and monthly basis.
- Present the KPIs to stakeholders and managers on a timely basis.
- Work closely with internal/external teams for creative strategy, designs, delivery, copywriting, and delivery of performance creative assets.
- Work with internal teams for market insights, data analysis, product-related updates, and risk metrics.
- Own creative experiments, generate insights, and present them to relevant stakeholders. Document the learnings and pass them on to the other teams for future use.
- Understand the basics of affiliate marketing
Minimum requirements:
- Minimum 2 years of experience working with a digital marketing agency for multiple clients or with an app-based company.
- Exceptional strategic and operational expertise with performance channels Google Ads (mandatory) and Facebook Ads (mandatory)
- Strong understanding of the Google Ads platform, App Campaigns, Keyword research, audience research, conversions, metrics, etc.
- Experience working on Google App campaigns is mandatory.
- Hands-on experience with Google Ads Editor is mandatory.
- Excellent verbal and written communication skills and interpersonal skills.
- Ability to write and optimize ad content
- Ability to execute experiments and A/B tests
- Should be comfortable with numbers, analysis, and reporting.
- Analytical and experimental mindset towards performance management.
- Continuous learning mindset with a passion for staying up-to-date on digital marketing trends and best practices.
- Comfortable with start-up environment and hustle culture.
- Should be self driven with an ability to own the internal projects/tasks independently and prioritize the impact and urgency.
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