Marketing Analyst

Job Title:

Marketing Analyst

Overview:

1. Overview of Mastercard and The Global B2B Marketing Operations Team
At Mastercard, we connect and power an inclusive digital economy that benefits everyone, everywhere. Our technology and solutions help individuals, businesses, and governments realize their greatest potential. Within Mastercard, the Global B2B Marketing Operations team plays a pivotal role in driving growth and innovation by delivering data-driven insights and impactful marketing strategies tailored to business clients. We work cross-functionally to support internal stakeholders with the tools and intelligence they need to make informed decisions and deliver value to our partners.
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2. Description of the Role
As a key member of the Global B2B Marketing Operations team, you will be responsible for transforming complex data into clear, actionable insights through advanced dashboards and reporting tools. Your role will involve:

• Stakeholder Engagement: Collaborating with internal teams to understand their data needs and translating those into technical requirements.

• Dashboard Development: Using SQL to extract and prepare data, and building interactive Tableau dashboards that provide meaningful insights.

• Data Analysis: Defining KPIs, layering in benchmarks, and conducting year-over-year comparisons to uncover trends and inform strategy.

• Collaboration & Communication: Working closely with team members to ensure data consistency, and clearly communicating findings to stakeholders. You'll also provide training and support on dashboard usage.
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3. All About You / Experience
We're looking for a data-savvy professional who thrives in a collaborative environment and is passionate about turning data into stories. You bring:

Technical Expertise:

•Advanced SQL skills, including complex queries, joins, window functions, and performance tuning.

•Expert-level Tableau experience, with a strong grasp of UX best practices and dashboard interactivity.

•Familiarity with data modeling (star/snowflake schemas), ETL tools (e.g., Tableau Prep, dbt, Alteryx), and data validation techniques.

•Experience with relational databases (e.g., SQL Server, Databricks, Snowflake) and cloud platforms (e.g., AWS, Azure).

Qualifications:

•Bachelor's degree in Data Science, Computer Science, Statistics, or a related field.

•Proven experience in data visualization and business intelligence.

•Strong analytical and problem-solving skills.

•Excellent communication and interpersonal abilities.

•A proactive, team-oriented mindset with the ability to work independently.

Business & Communication Skills:

• Proven ability to build strong relationships with stakeholders across technical and non-technical teams.

• Skilled at translating complex data concepts into clear, actionable insights for business audiences.

• Comfortable leading requirements-gathering sessions, presenting dashboards, and adapting to evolving business needs.

• Strong storytelling and data visualization skills to influence decision-making.

• Ability to manage expectations and prioritize requests in a dynamic environment.To find US Salary Ranges, visit People Place. Under the Compensation tab, select "Salary Structures." Within the text of "Salary Structures," click on the link "salary structures 2025," through which you will be able to access the salary ranges for each Mastercard job family. For more information regarding US benefits, visit People Place and review the Benefits tab and the Time Off & Leave tab.

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