Social Media Marketing Manager

2 days ago

Bhopal, Madhya Pradesh, India Technotask Business Solutions Pvt Ltd Full time

Job Title:
Social Media Manager – B2B SaaS

Experience:
2+ Years

Employment Type:
Full-time

Job Summary

We are looking for a strategic and execution-focused Social Media Manager to manage and scale our B2B SaaS social presence. The role requires strong channel handling, content leadership, and ownership of the content calendar, with a clear focus on driving brand authority, engagement, and demand through high-quality content and performance-driven execution.

Key Responsibilities

  • Own end-to-end
    social media channel management
    (LinkedIn, Twitter/X, and other relevant platforms)
  • Develop and execute
    B2B SaaS-focused social media content strategy
  • Plan, manage, and optimize the
    social media content calendar
    aligned with marketing and product goals
  • Conduct
    industry, competitor, and reference research
    to create insightful and value-driven content
  • Provide
    visual direction
    and collaborate with design teams for creatives and brand consistency
  • Write and edit high-quality
    B2B content and copy
    (thought leadership, product updates, case studies, campaigns)
  • Apply
    SEO and SEM principles
    to improve reach, discoverability, and performance
  • Track performance metrics, analyze insights, and continuously optimize content
  • Stay updated with
    B2B SaaS trends, platform algorithms, and best practices

Required Skills & Expertise

  • Strong
    content writing and copywriting
    skills for B2B audiences
  • Proven experience in
    social media channel handling
    for B2B or SaaS brands
  • Advanced understanding of
    SEO and SEM
    fundamentals
  • Ability to plan and manage
    content calendars
    across multiple campaigns
  • Good understanding of
    visual content strategy
    for social platforms
  • Strong analytical and performance optimization skills
  • Excellent stakeholder management and communication abilities

Experience & Qualifications

  • Minimum 2+ years of experience
    as a Social Media Manager (B2B SaaS preferred)
  • Experience working closely with marketing, product, and growth teams
  • Familiarity with SaaS funnels, demand generation, and lead-focused content is a plus

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