Brand Director
2 weeks ago
Key Result Areas
Supporting Actions
Overall PnL
- Responsible for generating a healthy topline & delivering this very profitably
Operations
- Franchisee Management
- Manage team of NROM/RRM & ABMs
- Store Operations - Monitor operations & Ensure compliance adherence wrt Cash management, Stock Management, Cost management. Suggest changes to the process as and when required to ensure 100% compliance.
- New Store opening- Design the store launch plan and monitor the launch / opening process. Monitor new store performance with required handholding for first 3 months.
- SSPD Drive - To identify underperforming stores and develop a business plan to address and manage issues effectively
- CRM – Understand consumer needs and understand buying behavior
Expansion
- Ensure timely and rapid store expansion done state wise
Buying & Merchandising
- Ensuring the right stock reaches the right stores at the right times
- Ensuring the right Sell Thrus, Maintaining Freshness & Turns
- Fill Rates & other monitoring dashboards to check health of store
- Understand consumer trends at store
- Effective AMM implementation
Visual Merchandising
- Ideation and execution of VM strategy for each store and the entire chain
- Window implementations
- Ensuring proper display in stores to keep a Lifestyle display
Product Creation
- Right Product creation at the right cost to provide high value to consumers
- Arrive at the correct architecture for the channel
- Actively check on PC & GP improvement measures
- Ensure the Quality of products
Marketing
- Activity to ensure proper store launch and brand love
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