Brand Director

2 weeks ago


Bengaluru, Karnataka, India Aditya Birla Fashion and Retail Ltd. Full time ₹ 10,00,000 - ₹ 25,00,000 per year

Key Result Areas
Supporting Actions

Overall PnL

  • Responsible for generating a healthy topline & delivering this very profitably

Operations

  • Franchisee Management
  • Manage team of NROM/RRM & ABMs
  • Store Operations - Monitor operations & Ensure compliance adherence wrt Cash management, Stock Management, Cost management. Suggest changes to the process as and when required to ensure 100% compliance.
  • New Store opening- Design the store launch plan and monitor the launch / opening process. Monitor new store performance with required handholding for first 3 months.
  • SSPD Drive - To identify underperforming stores and develop a business plan to address and manage issues effectively
  • CRM – Understand consumer needs and understand buying behavior

Expansion

  • Ensure timely and rapid store expansion done state wise

Buying & Merchandising

  • Ensuring the right stock reaches the right stores at the right times
  • Ensuring the right Sell Thrus, Maintaining Freshness & Turns
  • Fill Rates & other monitoring dashboards to check health of store
  • Understand consumer trends at store
  • Effective AMM implementation

Visual Merchandising

  • Ideation and execution of VM strategy for each store and the entire chain
  • Window implementations
  • Ensuring proper display in stores to keep a Lifestyle display

Product Creation

  • Right Product creation at the right cost to provide high value to consumers
  • Arrive at the correct architecture for the channel
  • Actively check on PC & GP improvement measures
  • Ensure the Quality of products

Marketing

  • Activity to ensure proper store launch and brand love


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