PPC Specialist

2 days ago

Noida, Uttar Pradesh, India Coteca Limited Full time ₹ 2,50,000 - ₹ 4,50,000 per year

Coteca is Hiring | PPC Specialist | Noida

We are seeking a highly skilled and data-driven
PPC Specialist
to oversee performance marketing campaigns across
Google Ads (AdWords), Meta Ads
, and other digital platforms. The ideal candidate should be mature in data handling, analytics, and capable of managing end-to-end digital advertising operations. That start from strategy, planning documentation and execution to reporting and optimization. This role requires strong numerical aptitude, a deep understanding of digital tracking, CRM systems, and the ability to forecast results effectively.

Location:
Noida (On-site)

Shift:
1:30 PM to 10:30 PM | Monday To Friday | Full-time

Joining:
within 2 weeks (Preferred)

Key Responsibilities:

  • Plan, execute, and optimize
    PPC campaigns
    across Google Ads, Meta Ads, and additional ad networks.
  • Manage
    branding and performance campaigns
    to achieve awareness, lead generation, and revenue goals.
  • Conduct thorough
    keyword research
    , audience targeting, and competitor analysis.
  • Monitor daily performance, analyze trends, and identify actionable insights.
  • Create, manage, and adjust bids, budgets, and campaign structures for optimal ROI as per the needs.
  • Implement and troubleshoot
    tracking setups
    (GA4, Aherf, SEMRUSH, UTMs, conversion APIs).
  • Work closely with the technology or CRM team to ensure accurate
    lead tracking, attribution
    , and reporting.
  • Able to manage landing pages as per the needs round the clock.
  • Able to co-ordinate with SEO team when required with full transparency.
  • Prepare regular performance reports and dashboards, translating complex data into clear insights.
  • Forecast campaign performance, budget requirements, and expected outcomes.
  • Collaborate with creative, content, and brand teams / representative to ensure ad messaging is aligned and effective.
  • Stay updated on industry trends, platform updates, and best practices.

Qualifications:

  • 3 to 5+ years of experience managing PPC campaigns across
    Google Ads & Meta Ads
    .
  • Strong analytical and numerical skills with the ability to interpret data and make data-driven decisions.
  • Proficiency with
    tracking tools
    , CRM platforms, Google Analytics, and campaign management dashboards.
  • Hands-on experience with
    conversion tracking
    , attribution models, and performance forecasting.
  • Strong understanding of digital marketing KPIs, budgeting, and funnel metrics.
  • Excellent communication, problem-solving, and project-management abilities.
  • Mature, responsible, and able to work independently with minimal supervision.
  • Proficient in Microsoft Office

Why Join Us?

  • Opportunity to lead high-impact digital advertising initiatives.
  • Collaborative environment focused on innovation and growth.
  • Competitive opportunities for advancement.
  • Learn how to grow product and market it.

How to Apply? Share your CV at:

  • Or Apply on LinkedIn

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