Digital Marketing Specialist

5 days ago

Noida, Uttar Pradesh, India Tumbledry Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Role:
PPC Specialist

Job Purpose:
We're seeking a smart, energetic PPC Specialist who is passionate about marketing, technology, and e- commerce. He/she should be someone who loves digging into the data to analyse trends and find data driven insights for the campaigns. The PPC / Paid Search Manager is responsible for implementing Pay Per Click media strategies. The PPC Coordinator can quickly understand, manage, and support initiatives that will contribute to the goals and success of campaigns. In a nutshell, we are seeking an individual who perfectly knows how to build Meta Ad campaigns, optimize campaigns on a daily to weekly basis, and strategize the best campaign outcome for our budgets. Our Digital Department supports our Sales team to acquire and retain customers to generate revenues.

Key Responsibilities:

• Plan, execute, and optimize Meta Ads campaigns (Facebook & Instagram) focused on lead generation.


• Manage full-funnel lead campaigns: from audience research and ad creative to landing page alignment and post-click optimization.


• Monitor and adjust campaign budgets, bids, and targeting to maximize ROI and reduce cost per lead (CPL).


• Create and test audience segments including interest-based, custom, and lookalike audiences.


• Write engaging ad copy and coordinate with designers to produce high-converting creatives.


• Track key performance metrics (CTR, CPC, CPL, ROAS, etc.) and provide actionable insights.


• Conduct A/B testing on ad formats, creatives, placements, and landing pages.


• Ensure timely and accurate tracking using Meta Pixel and conversion APIs (CAPI).


• Generate weekly and monthly performance reports to share learnings and improvement plans.


• Stay updated with Meta algorithm changes, platform updates, and advertising best practices.


• Provide recommendations and execute strategies for campaign structuring, targeting, placements, and other aspects of PPC. Core Competencies required:


• Minimum 3 years of hands-on experience in running Meta Ads for lead generation (preferably in service or B2C product industries).


• Proven track record of delivering high-quality leads at optimized CPL.


• Strong understanding of Meta Ads Manager, Custom Audiences, Lookalike Audiences, and Attribution tools.


• Familiarity with UTM tagging, Meta Pixel setup, and conversion tracking.


• Experience in analyzing campaign performance using Meta Ads Reporting, Google Analytics, and other dashboard tools.


• Excellent copywriting skills and creative briefing ability.


• Strong analytical skills and proficiency in Excel or Google Sheets.


• Bachelor's degree in Marketing, Business, or related field. Meta Blueprint certification is a plus.

Career Progression:
Manager and Vertical Head of Digital Marketing Team

Location:
Noida

Interested candidates can share resume on

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