Marketing Executive For RICE Berhampore

21 hours ago

Brahmapur, Odisha, India Roys Institute Competitive Examination Full time ₹ 2,50,000 - ₹ 7,50,000 per year

Marketing Strategy & Execution

  • Develop and implement BTL marketing campaigns to promote UPSC coaching programs.
  • Work on BTL marketing initiatives to increase brand reach.
  • Identify new marketing opportunities and strategies to generate student inquiries.
  • Collaborate with designers and content creators for compelling marketing materials.
  • Build and maintain relationships with schools, colleges, coaching centers, and other institutions.
  • Develop collaborations and MoU to expand business opportunities.

Lead Generation & Student Engagement

  • Plan and execute lead generation campaigns across multiple channels.
  • Track and analyze campaign performance to optimize results.
  • Engage with students through canopies.

Event Planning & Execution

  • Organize seminars, webinars, workshops, and promotional events.
  • Collaborate with educational institutions and partners for outreach programs.
  • Ensure maximum participation and lead conversion from events.
  • Maintain a strong brand presence through strategic PR.

Market Research & Competitor Analysis

  • Monitor industry trends and competitor activities to refine marketing strategies.
  • Provide insights to management on new opportunities for business growth.

Required Skills & Qualifications:

  • Proven experience in marketing, preferably in the education/edtech sector.
  • Creativity and ability to develop engaging campaigns for student outreach.
  • Excellent communication and interpersonal skills.
  • Ability to plan and execute events for brand promotion.
  • Bachelors/master's degree in marketing, Business, or a related field.

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