Sr. Marketing Executive

4 weeks ago

Brahmapur OR IN DataXSchool Full time

About DataXSchool Learning Centre DataXSchool is a training institute specialising in Database Engineering Data Analytics AI and other emerging tech skills with a mission to make students job-ready through hands-on learning live projects placement support etc DataXSchool Learning Centre 1 Role Overview The Marketing Manager Executive will lead or support the design implementation of marketing strategies that increase brand awareness generate leads drive student enrolment and build strong relationships with prospective students educational partners and stakeholders in and around Berhampur Key Responsibilities Develop and execute marketing plans and campaigns online offline to attract students to DataXSchool s courses Manage digital marketing channels social media campaigns Facebook Instagram LinkedIn search ads content marketing email marketing SEO SEM Conduct market research understand local competition student preferences regional trends in tech education Field outreach visit colleges training institutes schools liaise with student groups organise seminars workshops events Coordinate promotional events demos open houses webinars and represent the institute in education fairs Maintain and update marketing collaterals brochures posters banners website content Manage leads track incoming inquiries follow-up with prospects maintain CRM or lead-tracking tools Work closely with admissions counseling team to ensure smooth conversion of leads to enrolments Monitor metrics and KPIs campaign ROI lead conversion rate cost per lead enrolment numbers analyse and report regularly weekly monthly Budgeting vendor management plan marketing budget work with vendors designers printers Qualifications Skills Bachelor s degree in Marketing Business Administration Communication or related field Prior experience 1-2 years or more in marketing preferably in the education training sector Freshers with strong drive may also be considered for more junior roles Strong written and verbal communication skills in English and Odia local language is a plus Good understanding of digital marketing tools platforms Basic design sense ability to coordinate with designers Comfortable with field work and travel around Berhampur surrounding areas Data-driven mindset ability to use analytics in decision-making Strong organizational multitasking ability ability to meet targets Desired Attributes Creative thinker able to come up with unique ideas for targeting students Flexible and resilient willing to work in both online and offline settings Team player but able to work independently Enthusiastic about tech education and helping students grow Remuneration Benefits Salary Competitive depending on experience plus performance-based incentives Travel allowance field work reimbursements Opportunity for growth into senior roles as the Centre expands Exposure to modern marketing tools and strategies handling both digital field work How to Apply Interested candidates should send their CV to email info dataxschool in along with a cover note explaining Any previous experience in marketing student recruitment Ideas they might have for promoting a tech training institute in Berhampur Expected salary Job Type Full-time Pay 20 000 00 - 30 000 00 per month Benefits Cell phone reimbursement Work Location In person

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