Dy General Manager, Marketing
7 days ago
Job Description
Role Overview:
Tata Communications is seeking a dynamic and strategic Head of MarTech to lead our marketing technology initiatives. This role will be pivotal in enhancing customer experience (CX) across digital touchpoints and driving performance through data-driven marketing. The ideal candidate will split their focus between email marketing (40%) and MarTech strategy & execution (60%), ensuring seamless integration of tools, platforms, and campaigns across the digital ecosystem.
Key Responsibilities:
Email Marketing (40%)
Lead and optimize inbound and outbound email marketing campaigns across B2B and B2C segments.
Supervise campaign planning, segmentation, automation, A/B testing, and performance analytics.
- Ensure compliance with global data privacy regulations (e.g., GDPR, CAN-SPAM).
- Collaborate with content, design, and product teams to deliver personalized and impactful messaging.
MarTech Strategy & Execution (60%)
Develop and execute a comprehensive MarTech roadmap aligned with business goals and CX objectives.
Oversee the integration and optimization of platforms including CMS, CRM, CDP, DMP, marketing automation, analytics, and ad tech.
- Drive digital experience enhancements across website, social media, and paid digital advertising.
- Partner with IT, data, and marketing teams to ensure seamless data flow and actionable insights.
- Evaluate and onboard new technologies to improve marketing efficiency and customer engagement.
- Champion the use of AI, machine learning, and predictive analytics in marketing operations.
Qualifications & Skills
8-17 years of experience in digital marketing, MarTech, or marketing operations, preferably in large enterprises or tech-driven environments.
Proven expertise in email marketing platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot).
- Strong understanding of MarTech stacks, customer journey mapping, and digital CX.
- Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics), paid media platforms, and social media management tools.
- Strategic thinker with hands-on execution capabilities.
- Excellent leadership, stakeholder management, and cross-functional collaboration skills.
- Strong analytical mindset with a data-first approach to decision-making.
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