Sales Engineer
5 days ago
About YantraLive.
YantraLive is a rapidly growing start-up revolutionizing the Construction Equipment Industry. Founded in 2018, YantraLive has built a fully integrated platform for fleet management, equipment maintenance, and the sale of used equipment. With a team of over 150+ members across Karnataka, Maharashtra, Delhi, and Kolkata, we proudly serve customers across India and ship to more than 20+ countries.
Our customers include leading infrastructure firms like Ashoka Buildcon, Shapoorji Pallonji, regional traders, and individual machine owners managing fleets ranging from a single machine to hundreds.
At YantraLive, we value passion, innovation, and initiative. We offer excellent opportunities for career growth and fast progression for the right candidates.
Job Title: Sales Engineer – Dealer Development
Job Summary
We are looking for a dynamic and driven Sales Engineer to strengthen our dealer network and expand our presence in the construction equipment retail parts business. The ideal candidate should have a solid understanding of retail parts operations, financial planning, operational processes, and dealer management. This role requires strong project management, market research, and relationship-building skills to improve dealer capability, enhance network coverage, and ensure operational excellence.
Key Responsibilities
Develop and manage the regional dealer network within the assigned territory.
Identify, recruit, and onboard new dealers in line with Retail Design Guidelines and Operating Standards.
Conduct market research and analysis to identify open points, demographics, competition, and potential dealer locations.
Evaluate potential dealers on operational and financial strength; prepare detailed recommendations supported by data.
Manage the complete dealer appointment process including facility planning, development, recruitment, training, stock ordering, pricing, and logistics.
Oversee preparation of legal documentation (Letters of Intent, Agreements, Breach Notices, Terminations) ensuring compliance with local regulations.
Monitor dealer operations through regular reviews of budgets, marketing plans, and operating standards.
Support network expansion projects and ensure smooth execution of facility launches and promotional activities.
Required Experience & Qualifications
Graduate with 2–3 years of experience in the construction equipment industry (essential).
Bachelor's or Associate's degree in Business Administration, Engineering, or related field preferred.
Experience in automotive retail or spare parts business is a strong plus.
Proven track record in dealer network expansion and management.
Strong consultative sales, negotiation, and problem-solving skills.
Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
Excellent organizational and communication skills.
Exceptional customer service orientation and ability to build long-term relationships.
Interested candidates can send their CV to : .
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