Business Development and Brand Management

20 hours ago


Delhi, Delhi, India Back Alley Bodega Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title: Business Development & Operations Executive

Location: New Delhi (Hybrid)

Company: Back Alley Bodega

Type: Full-Time

About Us:

Back Alley Bodega is an independent fashion label rooted in understated design, modern craftsmanship, and a quiet sense of rebellion. We create elevated, made-to-order dailywear with a focus on detail, functionality, and timeless style. As we grow, we're looking for someone who can help scale our operations and forge meaningful business relationships.

Key Responsibilities:


• Performance Marketing Coordination:

Act as the primary point of contact between our brand and the performance marketing team. Ensure smooth communication, provide regular updates, and align marketing efforts with business goals.


• Business Development:

Identify and pursue new business opportunities, leads, and partnerships that align with the brand's values and target audience. Support in building and maintaining a pipeline of collaborations, retail partners, and events.


• Retail & Store Communication:

Maintain strong relationships with existing retail partners. Proactively reach out to new stores (multi-brand outlets, pop-ups, boutiques, etc.) for brand placement and potential collaborations. Schedule and coordinate follow-ups.


• Operations & Documentation:

Handle contracts, agreements, NDAs, and other legal paperwork. Assist in registrations, vendor onboarding, and other operational formalities to ensure the brand's backend runs smoothly.

Requirements:


• 1-2 years of experience in business development, operations, or a similar role (fashion/apparel industry experience is a bonus).


• Strong communication skills (written and verbal).


• Highly organized and proactive with the ability to manage multiple tasks.


• Comfortable working independently in a fast-paced, growing brand environment.


• Familiarity with Google Workspace, Excel, and basic CRM tools.

What We Offer:


• A hands-on role in a growing independent fashion label.


• Exposure to multiple facets of the business - from operations to marketing and retail strategy.


• An inclusive and creative work environment with room for growth.



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