Specialist – Social Media

5 days ago

Gurgaon, Haryana, India Celectric Mobility Private Limited Full time ₹ 3,60,000 - ₹ 6,00,000 per year

Job Title: Specialist – Social Media & Digital Brand

Location: Gurgaon, Haryana, India

Department: Marketing & Communications

Reports to: Management

Key Responsibilities

  • Develop and execute a comprehensive social media strategy aligned with brand goals, audience segments, and market trends.
  • Manage daily operations of social media platforms (LinkedIn, Instagram, Twitter/X, Facebook, YouTube, etc.) including content planning, posting, and community engagement.
  • Create and manage original, on-brand content – posts, videos, reels, stories, carousels – that drives engagement and shares.
  • Collaborate with internal stakeholders (sales, operations, design, leadership) to develop campaigns and storytelling opportunities that support business objectives.
  • Track, analyse, and report key metrics (engagement, reach, follower growth, CTRs, etc.) with actionable insights.
  • Work with agencies, freelancers, or internal creatives for high-quality content production when needed.
  • Monitor trends, competitor activity, and industry developments to inform strategy and maintain a fresh, relevant brand voice.
  • Support digital campaigns, product launches, and event promotions with tailored social media content.
  • Own and maintain a consistent visual and narrative identity across all digital touchpoints.

Requirements

  • Bachelor's/Master's degree in Marketing, Communications, Media, or related field.
  • 3–6 years of hands-on experience in social media management, preferably in tech, mobility, energy, sustainability, or B2B sectors.

  • Proven ability to grow engaged online communities and execute successful social campaigns.

  • Strong creative and copywriting skills – English (mandatory), Hindi (preferred).

  • Familiarity with social media management tools (e.g., Hootsuite, Sprout, Buffer) and analytics platforms (Meta, LinkedIn, Google Analytics).
  • Basic graphic/video editing skills (Canva, Adobe Creative Suite, or similar) are a strong plus.
  • A deep understanding of platform nuances, algorithms, and digital content trends.
  • Energetic, self-motivated, and able to work independently in a fast-evolving startup ecosystem.

What We Offer

  • A front-row seat to shape the digital voice of a pioneering EV brand.
  • Opportunity to collaborate with industry leaders, policymakers, and innovators in green tech.
  • A highly visible role with room to experiment and grow.
  • Competitive salary with performance-linked incentives.
  • Career progression into brand, digital marketing, or communications leadership roles.

Apply here:

Call on:

Website:

Job Type: Full-time

Pay: ₹30, ₹50,000.00 per month

Work Location: In person

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