Digital Marketing Specialist

3 days ago

Nagercoil, Tamil Nadu, India Tony Chapal Full time ₹ 2,00,000 - ₹ 2,50,000 per year

Digital Marketer:

We are seeking a highly motivated and creative Digital Marketer to plan, execute, and optimize our online marketing campaigns across multiple channels. The role requires a combination of analytical thinking, creative content development, and strong knowledge of digital marketing tools to enhance brand visibility, generate leads, and drive business growth.

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Key Responsibilities

  • Develop, implement, and manage digital marketing campaigns across platforms (Google Ads, Meta, LinkedIn, etc.).
  • Manage and optimize SEO/SEM strategies to improve website ranking and organic traffic.
  • Plan and execute social media marketing activities across various channels (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.).
  • Create engaging content for blogs, email campaigns, landing pages, and social media posts.
  • Track and analyze campaign performance using tools like Google Analytics, SEMrush, HubSpot, etc., and prepare performance reports.
  • Collaborate with designers, content writers, and sales teams to align marketing initiatives with business objectives.
  • Manage company website updates and landing page optimization.
  • Execute email marketing campaigns and manage subscriber databases.
  • Stay updated with the latest digital marketing trends, tools, and best practices.

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Key Skills & Competencies

  • Strong understanding of SEO, SEM, PPC, and social media advertising.
  • Experience with Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.
  • Proficiency in Google Analytics, Google Search Console, and other web analytics tools.
  • Knowledge of marketing automation platforms (e.g., HubSpot, Mailchimp).
  • Excellent communication and copywriting skills.
  • Ability to work with cross-functional teams and manage multiple projects.
  • Creative mindset with analytical problem-solving skills.

________________________________________

Qualifications & Experience

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • 2–4 years of proven work experience in digital marketing.
  • Certifications in Google Ads, Analytics, SEO/SEM, or Digital Marketing (preferred).
  • Hands-on experience in campaign management and digital marketing tools.

________________________________________

Salary & Benefits

  • Competitive salary based on experience.
  • Health and wellness benefits.
  • Paid leave and holidays.
  • Learning and professional development opportunities.
  • Collaborative and growth-oriented work environment.

Job Type: Full-time

Pay: ₹15, ₹25,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Internet reimbursement

Work Location: In person

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