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Web / Digital Analytics Specialist (Tagging & Tracking – GTM & GA4)

2 weeks ago

Chennai, Tamil Nadu, India Elephant in the Boardroom Full time US$ 90,000 - US$ 1,20,000 per year

About the Role

We are looking for an experienced Web/ Digital Marketing Analytics Specialist with hands-on expertise in Google Tag Manager (GTM), Google Analytics 4 (GA4), and Adobe Analytics.

This role is not related to SEO, SMO, or generic digital marketing – it's focused on tagging, tracking, paid media analytics, and actionable insights.

If you love data-driven marketing and advanced analytics, this is the role for you

Key Responsibilities

Implement and manage GTM & GA4 tracking for accurate event and conversion data.

Work with Adobe Analytics for client projects.

Analyze and optimize performance of paid media campaigns (Google Ads, Meta Ads, LinkedIn).

Build and maintain dashboards/reports in Looker Studio, Power BI, or Tableau.

Present clear, actionable insights to clients and internal teams.

Stay updated with tracking and measurement trends (cookie-less tracking, server-side tagging).

Must-Have Skills

3–5 years of digital marketing analytics experience (not generic SEO/SMO roles).

Strong hands-on experience in GTM (tags, triggers, variables, data layers).

Expertise in GA4 custom event implementation and reporting.

Adobe Analytics experience (implementation & reporting).

Good understanding of paid campaign metrics (Google Ads, Meta Ads).

Experience with data visualization tools: Looker Studio, Power BI, Tableau.

Strong presentation & storytelling skills for client communication.

Proficiency in SQL & Excel.

Nice to Have

CRM experience (HubSpot, Zoho, Salesforce).

Knowledge of server-side GTM or cookie-less tracking.

Basic understanding of JavaScript & HTML.

Important – Please Read Before Applying

Do NOT apply if your experience is only in SEO, SMO, or generic digital marketing.

This role requires advanced expertise in GTM, GA4, and Adobe Analytics for paid media tracking.

Mandatory Screening Questions (Include in Email or Application Form):

Do you have hands-on experience implementing GTM (tags, triggers, data layers)? (Yes/No)

Have you implemented custom events in GA4? (Yes/No)

Have you worked with Adobe Analytics? (Yes/No)

Have you analyzed paid media campaigns (Google Ads/Meta Ads)? (Yes/No)

Are you willing to work onsite in Chennai? (Yes/No)

Applications without answers to these questions will not be considered.

Apply Now:

Subject Line: Application for Digital Marketing Analytics Specialist – GTM, GA4 & Adobe Analytics