Senior Digital Media Strategist

1 day ago

Chennai, Tamil Nadu, India beBeeAdtechie Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Key Role:

Drive revenue growth through strategic and technical optimization of technology, integrations, and yield strategies as an AdTech Specialist.

Primary Responsibilities:
  • Develop and execute strategies to maximize yield across programmatic channels.
  • Monitor eCPM, fill rates, ad load, and vital metrics to continuously improve monetization.
  • Lead integration of SSPs, DSPs, ad exchanges, data partners, and header bidding solutions.
  • Drive adoption of advanced AdTech solutions.
  • Ensure smooth technical setup, QA, and troubleshooting for all partners.
  • Manage and optimize ad server configurations.
  • Develop scalable solutions for AMP, mWeb, and app monetization.
  • Collaborate with product and engineering teams to implement new formats and platform improvements.
  • Stay ahead of industry changes.
  • Run controlled experiments and scale successful ones.
Requirements:
  • 5–8 years of experience in AdTech, Programmatic Monetization, or Yield Management.
  • Strong understanding of the programmatic ecosystem.
  • Hands-on expertise with Google Ad Manager, Prebid, Open Bidding, and header bidding frameworks.
  • Deep knowledge of AMP, mWeb, and app monetization dynamics.
  • Strong technical and troubleshooting skills across integrations and platforms.
  • Ability to work cross-functionally with product, engineering, and editorial teams.
  • Proactive problem-solver who thrives in fast-paced environments.

This is a unique opportunity to shape the AdTech roadmap of a leading digital media business, working on large-scale ad infrastructure powering millions of daily impressions, and driving impactful revenue growth through innovation, experimentation, and technology-first strategies.

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