Digital Media Strategist

13 hours ago

Chennai, Tamil Nadu, India beBeeStrategy Full time ₹ 40,00,000 - ₹ 80,00,000

About the Role:

We are seeking a highly skilled Digital Media Strategist to join our team. As a key member of our retail media team, you will be responsible for executing and managing campaigns across various platforms.

Key Responsibilities:

  • Develop and implement tactical optimizations, including bid adjustments, keyword refinement, budget pacing, and audience targeting to drive campaign performance.
  • Perform Quality Assurance (QA) checks on campaign setups, ad copy, landing pages, and tracking to ensure accuracy and prevent errors.
  • Responsible for campaign trafficking and ensuring ads are launched correctly and on schedule.

Performance Monitoring & Optimization:

  • Proactively review and manage client campaign data across various retail media platforms to identify trends, opportunities, and areas for improvement.
  • Analyze campaign performance, conversion rates, ACoS/ROAS, and other relevant KPIs.
  • Develop and implement A/B tests for ad copy, creative, and targeting to drive continuous improvement.
  • Provide insights on campaign trends, performance fluctuations, and opportunities to executives and planners for strategic discussions.

Reporting & Analysis:

  • Track and report on key campaign results, gathering raw data and preparing clear, concise performance reports for clients and internal stakeholders.
  • Present campaign updates, key insights, and upcoming initiatives during weekly client calls.
  • Assist in developing comprehensive post-campaign analyses and performance forecasts.

Client Support & Team Collaboration:

  • Support the Retail Media team in managing client accounts, ensuring timely responses to client queries and requests.
  • Collaborate with internal teams (e.g., SEO, content, creative, analytics) to ensure integrated strategies and seamless client delivery.
  • Maintain strong attention to detail and a high level of accuracy in all tasks.

Learning & Development:

  • Stay updated with the latest trends, features, and best practices in retail media.
  • Participate in training sessions and knowledge sharing to enhance expertise in retail media platforms and strategies.

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