Senior Web Optimization Specialist

1 week ago

Chennai, Tamil Nadu, India beBeeWeb Full time ₹ 15,00,000 - ₹ 25,00,000
Senior Web Optimization Specialist

About the Role:

We are seeking an experienced and skilled Web Optimization Specialist to join our team. This is a newly created role where you will serve as the go-to expert for maintaining and improving our custom WordPress website.

This is not a drag-and-drop role — our site runs on a fully custom-built WordPress theme, and you will be working directly with template files, functions, and custom fields to execute updates.

Key Responsibilities:

  • Maintain and update a custom-coded WordPress theme, including template edits, PHP updates, and front-end adjustments.
  • Collaborate with the marketing team members to publish and optimize new landing pages, blog content, and conversion assets.
  • Run regular site audits to identify UX issues, page speed problems, and outdated content.
  • Conduct market research, propose ideas to improve conversion rates, design and conduct A/B tests.
  • Monitor and improve site performance (load times, mobile optimization, Core Web Vitals, etc.).
  • Manage and troubleshoot WordPress plugins, theme functions, and related code dependencies.
  • Set up and manage integrations (e.g., HubSpot forms, Google Tag Manager, Google Analytics 4).
  • Track and report on website metrics and user behavior using GA4, Hotjar/Clarity, Search Console, or similar tools.
  • Maintain technical documentation of site architecture, custom post types, and plugin configurations.
  • Stay current on WordPress core updates, security practices, and modern development techniques.

Required Skills and Qualifications:

  • 3+ years experience managing WordPress sites with custom themes — not reliant on page builders.
  • Proficiency in HTML, CSS, and basic JavaScript (for small enhancements or troubleshooting).
  • Solid understanding of PHP in a WordPress environment.
  • Working knowledge of GA4, Tag Manager, Clarity and other analytics or performance tools.
  • Experience working with Advanced Custom Fields (ACF), custom post types, and taxonomies.
  • Familiarity with version control and deployment workflows.
  • Working knowledge of CRO strategies and tools for testing and conversion tracking.
  • Strong grasp of SEO fundamentals, responsive design, and accessibility standards.
  • Meticulous attention to detail with a proactive, problem-solving mindset.

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