SEO Specialist- Mumbai

Job Description
What We Expect from You – SEO and Content specialist - SEO & Content Marketing

You will be responsible for developing and executing effective SEO strategies, optimizing content for search engines, conducting technical SEO audits, and ensuring the performance of SEO campaigns. You'll work closely with content teams, analyzing SEO metrics, and improving rankings to meet client goals. Your proactive approach in identifying opportunities for organic growth and delivering measurable results will be key to your success.

What to Expect from Us

You can expect exposure to high-impact SEO campaigns across a variety of industries, opportunities for continuous learning and career growth, hands-on experience with new SEO tools, and a flexible, performance-driven work culture. You will be empowered to take ownership of your tasks and see direct results from your efforts.

Education

Graduate or Postgraduate in Marketing

Experience
3 to 5 Years

Job Task Role

• Build and implement data-driven SEO strategies, focusing on on-page, off-page, and technical SEO.
• Work closely with the content writers to create and optimize website content, ensuring keyword integration, meta tags, and interlinking that improves results
• Review content written by the writers, and audit it to ensure it's not AI generated, meets the parameters for content set by the organization for each client.
• Conduct audits, fix technical SEO issues like crawl errors, optimize site structure, and ensure mobile optimization.
• Monitor SEO metrics and performance, generate detailed reports, and provide actionable insights apart from a review/analysis of the website's performance
• Develop and maintain a strong link-building strategy to improve domain authority and organic rankings.
• Regularly report on SEO performance, strategies, and results to clients, ensuring transparency and alignment with business goals.
• Coordinate with developers to resolve technical issues, or accessibility issues on the website
• Work on local SEO optimization tasks such as content updates, ensuring keyword inclusions, accurate setup of the local business
• Act as the single point of contact as an SEO SPOC for the client on all website issues, as and when needed for website maintenance

Key Success Metrics

• Increase in the organic traffic month on month
• Improvement in conversion rates driven by optimized pages and content.
• Ensuring high client satisfaction and retention through effective SEO results.
• Delivering timely SEO reports with actionable insights and recommendations.
• Speed of identifying and resolving SEO-related issues (crawl errors, site speed, etc.) found on GSC and other site monitoring tools by working closely with the developer
• Uptime of 99% as a measure of developer's success

Key Skills

• Expertise in SEO tools like Google Search Console, Crux, GTMETRIX, Google Analytics, SEMrush, Ahrefs, etc.
• Strong ability to create and optimize SEO content.
• Proficiency in technical SEO (site speed, crawlability, schema markup, etc.).
• Strong analytical skills to interpret data and provide insights.
• Experience in link building and enhancing domain authority.

Key Behavioural Traits

• Analytical and data-driven approach to problem-solving.
• Detail-oriented, proactive, and able to work on your own.
• Adaptable to a fast-paced, ever-evolving digital landscape.
• Ability to work across teams and get things done.

Perks/Opportunities

• Exposure to high-impact SEO practices across diverse industries.
• Continuous learning through access to industry trends and exclusive development programs.
• Hands-on experience with new marketing technologies and platforms.
• Career growth opportunities with vertical mobility in the organization.
• Flexible work culture with a focus on accountability and performance.

Skills: off-page seo,content review,technical seo,communication,on-page optimization,seo,content optimization