SEO Specialist
4 hours ago
Job Title: GEO & SEO Specialist
Location: Malad (West), Mumbai
Experience: 2–4 years
About the Role:
We are looking for a highly skilled and analytical GEO & SEO Specialist to strengthen our online visibility and local search presence. The ideal candidate will be proficient in developing and executing strategies that enhance both global and local (GEO-based) organic performance. You should have a strong command of search engine optimization, local listing management, and data-driven decision-making to boost our brand's discoverability across regions.
Key Responsibilities:
- Develop and implement SEO & GEO-targeted strategies to improve organic and local search performance.
- Optimize Google Business Profiles (GBP) and local listings to enhance regional visibility.
- Conduct detailed keyword research, including location-based and industry-specific keywords.
- Manage on-page, off-page, and technical SEO initiatives to improve rankings and traffic.
- Optimize metadata, content structure, and internal linking for SEO effectiveness.
- Build and manage local backlinks and citations to boost GEO relevance.
- Analyze performance data from tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and provide actionable insights.
- Stay updated with the latest trends in local SEO, Google algorithm updates, and search marketing best practices.
- Collaborate with the content, design, and development teams to ensure SEO strategies are effectively executed.
- Use AI tools for keyword analysis, content optimization, and SEO automation where applicable.
Requirements:
- 2–4 years of hands-on experience in SEO, with proven success in local and global SEO campaigns.
- Strong knowledge of Google Search algorithms, local SEO optimization, and ranking factors.
- Experience with Google Business Profile, Google Tag Manager, and Google Analytics.
- Proficiency in SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, etc.
- Working knowledge of WordPress or similar CMS platforms.
- Familiarity with AI-powered SEO and GEO optimization tools is an advantage.
- Excellent analytical, problem-solving, and reporting skills.
- Only candidates currently residing in Mumbai suburbs will be considered.
Work Location:
Malad (West), Mumbai
Job Type: Full-time
Pay: ₹10, ₹25,000.00 per month
Work Location: In person
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