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Senior Marketing Manager

2 weeks ago

Hyderabad, Telangana, India The Smarketers Full time US$ 90,000 - US$ 1,20,000 per year

Senior Marketing Manager (
ABM, Inbound Marketing, Lead Gen or Demand Gen Experience)

Location: Hyderabad, India

About Us

We are a leading B2B sales and digital marketing agency committed to driving revenue growth for our clients through data-driven strategies, advanced automation, and innovative marketing solutions. We are seeking a B2B Account Manager - Sales & Marketing with a strong background in demand generation, account-based marketing (ABM), and inbound marketing. If you have a passion for leveraging AI, marketing automation, and cutting-edge tools to deliver exceptional results, we would like to hear from you.

About You

You are a results-oriented marketer with hands-on experience in managing revenue-driven marketing programs. You excel in demand generation, ABM, and inbound marketing strategies, leveraging automation, AI-driven tools, and data analytics for measurable impact. You are a strong leader, capable of managing and mentoring a high-performing marketing team while continuously innovating and experimenting with new strategies.

Key Responsibilities

Marketing Strategy & Revenue Growth

  • Develop and execute integrated ABM, Inbound Marketing, and Demand Generation strategies to drive pipeline growth.
  • Lead multi-channel marketing campaigns (email, paid media, SEO, content) for high-impact lead generation.
  • Identify upsell and cross-sell opportunities to maximise revenue from existing accounts.
  • Innovate and implement AI-powered marketing solutions to improve efficiency and results.

Sales Enablement & AI-Driven Marketing

  • Work closely with sales teams to create enablement assets (sales decks, case studies, battle cards).
  • Implement AI-driven predictive analytics, automation, and personalisation to enhance marketing effectiveness.
  • Manage and optimise marketing automation platforms (HubSpot, Marketo, Pardot, etc.) to streamline lead nurturing.
  • Analyse intent data and behavioural insights to improve targeting and engagement.

Performance Marketing, SEO & Programmatic Advertising

  • Plan and manage Google Ads, LinkedIn Ads, programmatic advertising, and retargeting campaigns.
  • Oversee SEO strategy, including technical SEO, content optimisation, and link-building initiatives.
  • Drive conversion rate optimisation (CRO) efforts to improve landing page performance.

Data-Driven Insights & Reporting

  • Build real-time dashboards and performance reports using Google Analytics, HubSpot, and Tableau.
  • Continuously monitor and optimize marketing campaigns based on data-driven insights.
  • Provide strong case studies demonstrating measurable revenue impact from past marketing programs.

Team Leadership & Project Management

  • Hire, mentor, and develop a team of marketers to deliver high-impact campaigns.
  • Manage multiple client accounts, ensuring projects are executed efficiently and aligned with business objectives.
  • Utilise project management tools (Asana, Trello, ) to track progress and deadlines.

Market Intelligence & Continuous Learning

  • Stay ahead of industry trends, AI tools, and emerging marketing technologies to maintain a competitive edge.
  • Monitor competitor activities and recommend innovative solutions for market differentiation.
  • Continuously experiment and improve strategies for faster, more effective marketing execution.

Requirements

Experience: 3-5 years in B2B marketing and sales enablement with a track record of managing multi-channel programs.

Marketing Technology: Hands-on experience with 2-3 marketing automation platforms (HubSpot, Salesforce, Marketo, Pardot) and intent data tools (Bombora, 6sense).

AI & Automation: Strong understanding of AI-driven marketing platforms for faster execution and efficiency.

Ad Platforms & SEO: Expertise in Google Ads, LinkedIn Ads, programmatic advertising, and SEO tools (SEMrush, Ahrefs, Screaming Frog).

Data & Reporting: Strong grasp of analytics platforms (Google Analytics, Tableau) to track and optimise performance.

Communication Skills: Excellent written and spoken English, with strong interpersonal and client-facing communication skills.

Project Management: Strong organizational skills with experience using project management tools (Asana, Trello, ).

Continuous Learning: Passion for experimentation, innovation, and staying ahead of industry trends.

Why Join Us?

Work with top-tier B2B brands and cutting-edge marketing technologies.

Lead innovative, data-driven marketing programs that drive real revenue impact.

Opportunity to grow, experiment, and continuously improve your marketing skill set.

Competitive salary with performance-based incentives.

Be part of a collaborative and forward-thinking marketing team redefining B2B success