Senior Performance Marketing Manager

1 week ago

Hyderabad, Telangana, India beBeePerformance Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

Job Title: Senior Performance Marketing Manager

Location: Hyderabad, India

We are seeking an experienced performance marketing professional to lead our digital advertising efforts. The ideal candidate will have a strong analytical mindset, data-driven approach, and a focus on ROI optimization.

Key Responsibilities:

  • Digital Advertising & Campaign Management:
    • Develop, execute, and optimize performance marketing campaigns across various paid media platforms.
    • Continuously test and refine ad creatives, audience targeting, and bidding strategies.
    • Manage campaign performance with a focus on maximizing ROI and reducing cost per acquisition (CPA).
  • Performance Analysis & Optimization:
    • Track, analyze, and report on key marketing KPIs such as CTR, CPC, ROAS, conversion rates, and customer acquisition costs.
    • Utilize A/B testing, attribution modeling, and funnel analysis to improve campaign performance.
    • Identify new opportunities for growth and implement best practices to enhance campaign efficiency.
  • Audience Targeting & Segmentation:
    • Develop data-driven audience segmentation strategies for better targeting and personalization.
    • Leverage first-party and third-party data to improve audience reach and engagement.
    • Stay updated with the latest trends in audience behavior, ad algorithms, and platform updates.
  • Continuous Improvement & Strategy Development:
    • Implement automation, AI-driven optimization, and other cutting-edge strategies to enhance efficiency.
    • Work closely with the creative team to ensure ad creatives and messaging align with campaign objectives.
    • Explore new advertising platforms and opportunities beyond Google and Meta, such as LinkedIn, TikTok, and programmatic advertising.
  • Cross-functional Collaboration & Leadership:
    • Work with internal teams, including content, product, and analytics, to align marketing efforts with business goals.
    • Manage relationships with external agencies, vendors, and partners when needed.
    • Keep up-to-date with industry trends, competitor strategies, and emerging technologies in performance marketing.

Key Qualifications & Skills:

  • 7-9 years of hands-on experience in performance marketing, preferably in e-commerce, fintech, SaaS, or consumer tech industries.
  • Expertise in Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), and retargeting strategies.
  • Strong understanding of performance analytics, conversion tracking, attribution models, and marketing automation.

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