Marcom Manager

About the company: The inception of Sona Papers was just a step towards a story that would need infinite pages to write. Refining the invention that gave birth to art, we strove to provide premium paper range to merge with diverse creative needs. Conceived in 1966, our vision has been to be at the forefront of a revolution that dipped with ideas and imagination. As a merchant of premium fine papers, we retain the title of pioneers in the industry. Today, our association with world's leading premium printing and packaging paper mills instills in us a sense of pride. We are the sole distributors of world's finest brands of luxury papers in the Indian and overseas market. Over the years, we have enriched our product portfolio. At present, it includes premium quality printing papers, premium stationery paper, premium carry bag paper, 100% recycled papers, perfume packaging paper, calendar printing paper, hang tags paper, wedding card paper, embossed invitation paper, and other packaging paper sheets. Our association with Gruppo Cordenons premium fine papers from Italy, Arjowiggins creative fine papers from France, Lenzing 100% recycled papers from Austria, Mont Blanc high bulk fine papers from Hansol, Korea, Munken Design Range from Arctic Paper SA, Sweden & Won Bang grey dry board from Korea, adds to our diversity. Our client list consists of almost every industry, ranging from Fortune 500 companies to SMEs. With headquarters in New Delhi, we are present in major metro like Mumbai, Chennai, Kolkata, Bengaluru, Hyderabad, Ahmedabad, Pune, Surat, Kochi, Chandigarh, Jaipur, Siliguri, Indore & Bhopal. We also have our operations in Dubai, Oman, Bahrain, Qatar, Pakistan, Sri Lanka, Bangladesh & Nepal.

JD FOR Marcom Manager PROFILE

As a Below-The-Line (BTL) Marketing Communications Manager, you will be responsible for developing and executing targeted marketing campaigns that directly engage with the audience at a local level. This role involves planning and implementing BTL activities, including events, sponsorships, promotions, and direct marketing, to create brand awareness and drive customer engagement.

Responsibilities:

BTL Strategy Development:

• Develop and execute BTL marketing strategies to promote products, services, or brand initiatives.
• Create plans that focus on direct engagement with the target audience at the local level.
• Event Planning and Execution:
• Plan and coordinate BTL events, product launches, and experiential marketing activities.
• Manage all aspects of event execution, including logistics, vendor coordination, and on-site management.

Promotions and Sponsorships:

• Develop and implement promotional campaigns to drive customer acquisition and retention.
• Identify and manage sponsorships and partnerships that align with the brand and target audience.

Direct Marketing:

• Oversee direct marketing campaigns, including direct mail, email marketing, and SMS campaigns.
• Collaborate with the marketing team to create compelling content for direct communication channels.

Collateral Development:

• Work with the design team to create BTL marketing collateral, including flyers, brochures, and promotional materials.
• Ensure all collateral aligns with brand guidelines and effectively communicates key messages.

Budget Management:

• Develop and manage budgets for BTL marketing activities, ensuring cost-effectiveness and maximum ROI.
• Track expenses and provide regular reports on budget utilization.

Cross-functional Collaboration:

• Collaborate with sales, product management, and other departments to align BTL activities with overall business goals.
• Provide input and support for the integration of BTL strategies with broader marketing initiatives.

Measurement and Analysis:

• Define key performance indicators (KPIs) for BTL campaigns and events.
• Analyze campaign performance, gather insights, and provide recommendations for continuous improvement.

Job Types: Full-time, Permanent

Pay: ₹60, ₹80,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Leave encashment
• Paid sick time
• Provident Fund

Work Location: In person