Sr. Executive

1. Creative Management

Objective: Ensure the timely development of high-quality creative materials for all mall marketing needs.

Key Responsibilities:

• Plan and oversee the monthly creative calendar in alignment with marketing campaigns, events, store promotions, and seasonal themes.
• Brief and coordinate with the in-house designer for all visual collaterals hoardings, backdrops, danglers, posters, digital ads, etc.
• Review creative for quality, brand alignment, messaging clarity, and accuracy.
• Ensure all deliverables are submitted, approved, and deployed as per schedule.

Performance Indicators:

• Timely delivery of creative assets
• Quality of design output
• Zero error in final designs
• Smooth coordination between internal/external stakeholders

2. Social Media Supervision

Objective: Drive digital engagement and brand presence across all relevant platforms.

Key Responsibilities:

• Supervise social media executive to ensure consistent, engaging, and high-quality content.
• Prepare the monthly social media calendar with content ideas, captions, and creative.
• Ensure timely posting of content, campaign announcements, contest ideas, and event updates.
• Analyse post reach, engagement, and follower growth to identify content performance trends.
• Suggest new formats such as reels, stories, influencer collaborations, and live sessions.

Performance Indicators:

• Growth in social media followers and engagement
• Timeliness and consistency of posts
• Execution of planned calendar without gaps
• Campaign performance metrics (reach, shares, comments, etc.)

3. Outdoor Media Coordination

Objective: Manage and execute outdoor media campaigns to enhance mall visibility.

Key Responsibilities:

• Coordinate with media agencies/vendors for hoardings, bus wraps, transit ads, LED screens, etc.
• Ensure creative are submitted, approved, and deployed on time.
• Monitor visibility, placement quality, and duration of each outdoor campaign.
• Maintain a calendar of on-going and upcoming outdoor activities.

Performance Indicators:

• Timely execution of outdoor campaigns
• Proper documentation and visibility report
• Budget adherence
• Monitoring and escalation of any issues (like visibility errors, wrong placements, etc.)

4. Trend Research & Competitor Analysis

Objective: Keep the malls marketing practices current, competitive, and innovative.

Key Responsibilities:

• Conduct regular R&D on marketing campaigns, event formats, and digital trends used by other malls and brands.
• Compile insights and ideas with visuals/screenshots to support proposals.
• Identify trends in visual merchandising, shopper engagement, influencer marketing, etc.
• Share monthly updates with the Manager Event Promotion & Leasing and CGM for brainstorming and planning.

Performance Indicators:

• Quality and frequency of research insights
• Adoption of new trends into campaigns
• Contribution to campaign ideation
• Benchmarking reports on competition

5. Team Coordination & Workflow Management

Objective: Act as the team lead for creative & social media in-house /outhouse source and ensure seamless workflow.

Key Responsibilities:

• Allocate tasks to the creative designer and social media executive and ensure their accountability.
• Monitor progress and troubleshoot roadblocks in content, creative production, or communication.
• Ensure daily/weekly status updates on ongoing campaigns and pending approvals.
• Provide feedback to junior team members and help them grow professionally.

Performance Indicators:

• Efficiency in team task completion
• Workflow smoothness
• Leadership & communication effectiveness
• Proactive problem-solving ability