Digital Marketing Executive

5 days ago


Delhi, Delhi, India Nexus Group Full time

Department:
Marketing

Position:
Digital Marketing Executive

Location:
Delhi

Type:
Full-Time

Experience:
1.5–3 years

Education:
Bachelor's degree in Marketing, Digital Media, Mass Communication, or related field

Role Overview

We are looking for a performance-driven
Digital Marketing Executive
to join our fast-paced marketing team. This role demands a digitally fluent professional who can plan, execute, and optimize multi-channel campaigns that support our event portfolio — from brand visibility to lead generation and conversion.

The ideal candidate thrives in a high-growth environment, understands digital behavior across platforms, and knows how to translate campaign goals into measurable results.

Key Responsibilities

Campaign Execution & Optimization

  • Plan and execute digital campaigns across platforms:
    Google Ads, Meta, LinkedIn, YouTube, etc.
  • Manage performance marketing funnels with a focus on
    CTR, CPC, CPA, ROAS, and engagement.
  • Optimize ads based on A/B testing, re-targeting strategies, and platform-specific performance data.

Website & SEO Coordination

  • Manage content updates and performance of
    event websites and landing pages.
  • Ensure websites are SEO-optimized using
    on-page/off-page best practices, keyword research
    , and analytics.
  • Collaborate with design and tech teams for site speed, UX, and structure improvements.

Email Marketing & CRM

  • Build, schedule, and track
    email marketing campaigns
    using tools like Brevo, Mailchimp, HubSpot, etc.
  • Segment audiences for pre-event, during-event, and post-event communication
  • Track performance and implement improvements in open rates, CTRs, and conversions.

Social Media & Engagement

  • Support the social media team with paid boosting and performance insights.
  • Monitor engagement KPIs and align content with digital goals.
  • Help repurpose high-performing posts into ads and conversion assets.

Analytics & Reporting

  • Deliver weekly and post-campaign reports with insights from
    Google Analytics, Meta Business Suite,

LinkedIn Campaign Manager, etc.

  • Make data-backed recommendations for continuous improvement.
  • Maintain monthly dashboards for performance reviews.

Requirements

  • Bachelor's degree in
    Marketing, Digital Media, Communications
    , or related field.
  • 2–4 years of hands-on experience in
    digital marketing roles (agency or in-house).
  • Solid understanding of
    Google Ads, Meta Ads, LinkedIn Campaign Manager.
  • Knowledge of
    SEO tools
    (e.g., SEMrush, Google Search Console, Ubersuggest).
  • Strong grasp of
    email campaign platforms
    and
    analytics dashboards.
  • Experience working on
    event or campaign-driven marketing
    is preferred.
  • Creative mindset with analytical precision.


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