Digital Marketing Executive

2 weeks ago

Delhi, Delhi, India BrainyDX Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Role Overview
We are looking for a
Digital Marketing Lead
who can think strategically, plan comprehensively, and execute effectively across all digital channels. This role involves leading end-to-end marketing strategy from concept to execution to drive brand growth, customer acquisition, and engagement.

The ideal candidate will combine strategic thinking with hands-on expertise in
SEO, performance marketing, content strategy, social media, and analytics
, and will be responsible for mentoring junior marketers and collaborating closely with design, sales, and tech teams.

Key Responsibilities
Strategic Planning & Leadership

  • Develop, lead, and execute comprehensive digital marketing strategies aligned with business goals.
  • Identify growth opportunities and allocate budgets effectively across channels.
  • Supervise and mentor a small marketing team for execution excellence.

Performance Marketing & Analytics

  • Plan, run, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
  • Analyze campaign performance metrics and generate actionable insights using Google Analytics, GA4, and other analytics tools.
  • Drive ROI-focused decisions based on data and measurable outcomes.

SEO & Content Strategy

  • Oversee on-page and off-page SEO initiatives to improve search rankings and organic traffic.
  • Collaborate with the content team to ensure cohesive messaging and content aligned with brand goals.
  • Conduct competitor and keyword research to guide content and campaign planning.

Social Media & Brand Positioning

  • Build and manage a robust social media strategy across platforms (LinkedIn, Instagram, Facebook, YouTube, etc.).
  • Oversee creative direction, storytelling, and engagement-driven campaigns.
  • Identify trends, influencers, and emerging channels to enhance brand visibility.

Email & WhatsApp Marketing

  • Design and execute high-performing email and WhatsApp campaigns for lead nurturing, retention, and remarketing.
  • A/B test and optimize campaign performance for conversions.

Cross-Team Collaboration & Partnerships

  • Work closely with design, development, and client teams to ensure seamless marketing integration.
  • Build and maintain relationships with influencers, partners, and media outlets to amplify reach.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 3–5 years of experience in digital marketing, with a proven track record of leading successful campaigns.
  • Hands-on experience in:
  • Google Ads, Meta Ads, and Analytics platforms
  • SEO tools (Ahrefs, SEMrush, etc.)
  • Email marketing tools (Mailchimp, SendinBlue, etc.)

Must Have

  • Strong understanding of digital funnels, conversion tracking, and performance optimization.
  • Excellent communication, analytical, and leadership skills.
  • Creative mindset with a passion for innovation and measurable impact.

Skills: digital marketing,seo,email marketing,performance marketing,facebook ads,social media advertising,social media marketing,instagram marketing,google adsense,meta ads,analytics,campaigns,search engine marketing (sem),google ads,google analytics

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