Qualitative Researcher

1 week ago

Pune, Maharashtra, India Beacon Martech Full time

Company Description

Beacon Martech partners with businesses to deliver comprehensive B2B solutions aimed at driving revenue growth, enhancing brand value, and accelerating success in competitive markets. We tailor our strategies to align with each client's specific goals, ensuring measurable and impactful results. Our approach is rooted in collaboration, innovation, and a commitment to long-term partnerships. With a focus on strategic initiatives and growth-driven solutions, Beacon Martech is dedicated to empowering businesses to thrive and lead in their industries.

Role Description

This is a full-time, on-site role for a Qualitative Researcher based in Pune. The Qualitative Researcher will be responsible for conducting in-depth research, analyzing data, and interpreting findings to generate meaningful insights. Responsibilities include performing market research, conducting ethnographic studies, and integrating both qualitative and quantitative research methodologies to support strategic business decisions. This role requires working closely with internal teams to ensure actionable and impactful results.

Qualifications

  • Proficiency in Market Research and a strong understanding of research methodologies
  • Ability to perform in-depth Research and Ethnography studies
  • Strong Analytical Skills applied to data interpretation and strategic insights
  • Experience with Quantitative Research to complement qualitative findings
  • Excellent communication and presentation skills to articulate research findings
  • Bachelor's or Master's degree in Market Research, Anthropology, Sociology, or a related field
  • Previous experience in B2B environments or a relevant industry is highly advantageous

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