
Branding and PR Manager
2 days ago
Role & responsibilities
Digital Strategy and Planning:
- Develop and implement comprehensive digital media strategies.
- Stay updated on digital marketing trends and competitor activities.
Social Media Management:
- Oversee social media accounts (Facebook, Instagram, LinkedIn, Twitter, etc.) and ensure consistent brand messaging.
- Plan and execute engaging content, including graphics, videos, and blogs.
- Monitor and respond to audience engagement and feedback.
Paid Advertising & Campaign Management:
- Plan, execute, and optimize paid digital marketing campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
- Track campaign performance and make data-driven adjustments to improve results.
SEO & Content Marketing:
- Develop and implement SEO strategies to improve organic search rankings.
- Work with content creators to optimize website content, blogs, and landing pages.
Email & CRM Marketing:
- Create and manage email marketing campaigns to nurture leads and retain customers.
- Segment and personalize email campaigns for maximum engagement.
Analytics & Performance Tracking:
- Monitor key performance metrics (KPIs) and generate reports on digital campaign effectiveness.
- Use analytics tools (Google Analytics, Meta Business Suite, etc.) to track website traffic and user behavior.
Collaboration & Team Coordination:
- Work closely with designers, Social media executive and developers to execute marketing strategies.
- Coordinate with external agencies and vendors as needed.
Preferred candidate profile
Education: Graduate in Marketing, Media, Mass Communication or related field. MBA/PG in relevant specialization preferred.
Experience: 38 years in digital branding and PR roles, preferably from media, advertising, FMCG or digital marketing industries.
Skills: Strong in digital marketing, brand strategy, PR, content creation, social media management, and campaign execution. Must have excellent communication skills and data-driven thinking.
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