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Marketing Analyst

2 weeks ago

Sriperumpudur Chennai Tamil Nadu, India GESTAMP AUTOMOTIVE CHENNAI PVT LTD Full time ₹ 47,300 - ₹ 10,69,959 per year
  • A Marketing Analyst job description involves collecting and analyzing market data, consumer behavior, and sales trends to identify opportunities, measure campaign effectiveness, and provide actionable insights to shape marketing strategies and improve business decisions.
  • Key responsibilities include conducting market research, using statistical tools, creating reports and presentations, and collaborating with cross-functional teams to drive growth and maximize ROI. Essential skills include data analysis, statistical software proficiency, strong communication, and a deep understanding of marketing principles.
  • Key Responsibilities
  • Market Research & Data Collection: Gather data on consumers, competitors, market conditions, and campaign performance using methods like surveys, focus groups, and website analysis.
  • Data Analysis & Interpretation: Analyze large datasets using statistical software and tools to identify trends, understand consumer behavior, and forecast future conditions.
  • Strategy Development: Develop data-driven insights to inform and optimize marketing strategies, improve targeting, and guide product development and promotional activities.
  • Reporting & Presentation: Create detailed reports, charts, and graphs summarizing findings and present actionable insights to marketing, sales, and management teams.
  • Campaign Evaluation: Measure the effectiveness of marketing campaigns and strategies to identify areas for improvement and innovation.
  • Collaboration: Work with sales, product development, and other departments to create cohesive strategies aligned with overall business goals. Key Skills
  • Analytical & Critical Thinking: Strong ability to interpret data, identify patterns, and provide logical solutions to marketing challenges.
  • Data Analysis: Proficiency in data cleaning, sorting, visualization, and analysis using tools and languages like SQL, Python, or R.
  • Marketing Acumen: A solid understanding of marketing principles, strategies, and consumer behavior.
  • Technical Proficiency: Familiarity with statistical software, MS Excel, and digital analytics platforms like Google Analytics.
  • Communication: Excellent written and verbal communication skills to present complex data findings clearly and persuasively.
  • Collaboration: Ability to work effectively with cross-functional teams to achieve shared objectives.
  • Tamil candidates only

Job Type: Full-time

Pay: ₹473, ₹1,069,959.97 per year

Benefits:

  • Food provided

Work Location: In person