Search Engine Optimization Analyst

4 days ago

Chennai, Tamil Nadu, India Orange Digital Marketing Full time ₹ 5,00,000 - ₹ 8,00,000 per year

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We are eagerly seeking a dedicated SEO Analyst with a passion for Search Engine Optimization (SEO) and Digital Marketing to enhance our team's capability. This role is ideal for someone with a strategic mindset, deep understanding of SEO, and a solid background in digital marketing practices, who is eager to drive the growth and success of our diverse client portfolio. The SEO Analyst will be crucial in optimizing our clients' digital footprints, enhancing their search engine rankings, and boosting their online visibility through effective digital marketing strategies.

Responsibilities:

Develop and implement successful SEO and digital marketing strategies to meet client objectives.

Develop and execute a blogger outreach strategy that aligns with the company's SEO objectives, to initiate the premium link building process.

Research and identify influential bloggers and websites within our industry.

Build and maintain strong relationships with bloggers, influencers, and content managers.

Negotiate and secure guest posting opportunities on high-authority domains.

Collaborate with content creators to develop high-quality, SEO-optimized content for guest posts.

Monitor and analyze the effectiveness of guest posts and outreach campaigns using SEO tools and metrics.

Stay updated with the latest trends in SEO, blogger outreach, and content marketing.

Prepare and present reports on campaign performance and insights to senior management.

Monitor and scrap the backlinks & referring domains through SEO metrics, using tools like Google Analytics, Ahrefs and SEMrush to assess rankings, traffic, conversions, and digital marketing effectiveness.

Stay updated with the latest trends in SEO, Google algorithm changes, and digital marketing industry best practices.

Collaborate with content creation teams, to ensure that SEO strategies are seamlessly integrated into all digital marketing initiatives.

Required Qualifications:

Bachelor's degree in Marketing, Business, Information Technology, or a related field, with a strong focus on SEO and digital marketing.

2 years of proven experience in SEO or similar digital marketing roles, with a specific focus on the USA market or clients based in the USA.

Deep understanding of search engine algorithms, ranking strategies, SEO best practices, and digital marketing trends.

Proficiency in SEO and analytics tools (e.g., Google Analytics, SEMrush, Ahrefs), crucial for digital marketing analysis.

Strong analytical, organizational, and project management skills, essential for effective digital marketing strategy execution.

Excellent communication skills and the ability to collaborate effectively within a team environment, essential for a digital marketing professional.

Preferred Skills:

Proficiency in analyzing data to draw business-relevant conclusions.

Skilled in Google Analytics, Google Search Console, and other analytics tools.

Proven track record of successful outreach campaigns.

Ability to initiate and grow partnerships with key industry players.

Excellent interpersonal and communication skills for effective outreach and negotiations.

Strong knowledge about off-page SEO ( Guest posting , Blogger Outreach )

Ability to write clear, persuasive emails and communications for securing guest posts.

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