Category Business Partner

5 days ago

Gurgaon, Haryana, India coto Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Position:
Category Business Partner

Type:
Operations Management + Business Development

Scope:
India + Global Markets (US, Canada, UK)

Own complete expert lifecycle from recruitment to performance optimization, driving category growth through operational excellence and customer success.

Core Responsibilities
1.Strategic & Business Development

  • Revenue Planning
    : Set and achieve category-specific revenue targets, pricing optimization, and profit margin management
  • Product Development: Work with product teams to develop category-specific features, tools, and user experiences
  • Vetting & Quality Assurance: Develop standardized assessment criteria, conduct skill evaluations, background checks, and continuous quality monitoring
  • Customer Acquisition: Develop category-specific marketing strategies, content creation, and user education campaigns
  • Build relationships with certification bodies and training institutes
  • Develop referral networks and expert sourcing channels
  • Create strategic alliances with complementary wellness providers

Revenue Growth

  • Drive category revenue growth through operational improvements
  • Optimize expert utilization and service delivery efficiency
  • Implement data-driven strategies for customer acquisition and retention

2.EXPERT LIFECYCLE MANAGEMENT (Hire to Retire)
Recruitment & Onboarding

  • Build expert sourcing strategies across certification bodies and communities
  • Develop category-specific vetting and assessment protocols
  • Manage hiring funnel: sourcing → screening → assessment → onboarding
  • Target:
    100+ qualified experts per category

Training & Certification

  • Design comprehensive onboarding programs for new experts
  • Create ongoing skill development and advanced training modules
  • Implement quality assurance and performance monitoring
  • Target:
    80% first-time certification rate, 4.0+ training satisfaction

Performance Management

  • Monitor expert performance: conversion rates, customer satisfaction, retention
  • Develop high-performer strategies to scale experts to >₹50K monthly revenue threshold
  • Implement performance improvement plans and coaching for underperformers
  • Manage expert grading/tier system and promotion pathways
  • Target:
    85% expert retention (90-day), 4.5+ customer rating, 30%+ high-performers (>₹50K monthly)

Expert Success & Retention

  • Build expert community engagement and retention programs
  • Handle expert grievances, career development, and recognition
  • Create incentive structures and performance-based rewards
  • Target:
    90% expert satisfaction,

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